AI-decisioning

Smarter campaigns start at the source

MessageGears AI decisioning helps enterprise brands personalize and optimize campaigns with intelligence that lives where your data lives — your warehouse. Automate the what, inform the when, and route the how — without copying data or adding another tool to the stack.

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AI and machine learning that thinks where your data lives

MessageGears puts intelligence directly in your warehouse, so your models, segments, and journeys run faster, cleaner, and more securely – without copying or syncing.

Warehouse-native intelligence

Leverage the power of your live customer data and AI tools — like Snowflake Cortex — without syncing or duplicating data across systems.

AI-optimized content and targeting

Use predictive scores, sentiment analysis, and content generation to serve the right message to each customer at scale.

Composable decisioning, your way

Use AI outputs from your warehouse or MessageGears integrations to influence journey timing, channel routing, and content — on your terms.

AI-decisioning

How it works

Warehouse-native AI integration

Tap into built-in predictive models, Snowflake Cortex, or external scoring to make decisions directly on your first-party data.

Dynamic content optimization

Use real-time data and AI tools to tailor subject lines, headlines, and creatives to each individual. Integrate with partners like Movable Ink and Jacquard to deliver personalized, visually rich content that adapts in real time.

Visual segmentation with predictive traits

Enrich audiences using AI-generated attributes — no code required.

Journey decisioning using AI-enriched profiles

Configure journey logic based on model scores like churn risk, product affinity, or optimal channel.

Real-time triggers and behavior-based rules

Launch campaigns based on live customer activity and AI-informed signals.

Open, composable architecture

Bring in AI model outputs from anywhere — your warehouse, Snowflake Cortex, or partners like Jacquard and Movable Ink — and use them across journeys, segments, and campaigns. Your data, your logic, your way.

AI-decisioning use cases

Analyze sentiment

Use sentiment analysis to tailor tone in subject lines

Smarter delivery

Route users to SMS or email based on channel preference score

Predict behaviors

Trigger cart abandonment emails based on predictive intent

Reduce churn

Suppress churn-risk users from promotional sends

Enhance personalization

Personalize product recommendations with AI-generated traits

Dynamic journeys

Adapt journey logic dynamically using model outputs

Optimize campaigns

Dynamically optimize creative elements like CTAs and hero images using AI