Challenge
Rakuten Rewards’ marketing team had been struggling for nine months to build out and execute a key email program because of the complexity of the setup and data syncing needed to make it function correctly with their marketing cloud email service provider
Key Outcomes
1 day
Rakuten Rewards was able to begin sending emails with the program in less than one day
+ 45%
increase in subscribers
+ 120%
Increase in conversions by over 6 months
Phase 2
Phase 2 enhancements were able to be pushed forward 2 years ahead of schedule
Solution
- MessageGears implemented their customer engagement platform, which sits on Rakuten Rewards’ internal system, allowing them to keep their customer data behind their firewall in order to eliminate data lag and syncing issues that were costing the team time.
Result
- Because Rakuten Rewards maintained full control over their data during the program-setup process, they were able to begin sending emails with the program in less than one day after struggling to get it set up in the previous 9 months
- MessageGears’ unique solution met Rakuten Rewards’ goals for the program, which allowed the marketing team to increase subscribers by 45% and conversions by 120% within the next 6 months
- They were able to quickly push forward with anticipated Phase 2 enhancements to the email program they didn’t expect to be able to incorporate for another 2 years.
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