Incrementality

Definition

The measure of the lift that digital marketing provides to the conversion rate. To measure incrementality, marketers need to compare how they currently allocate spend to target known users to holdout groups. These holdout groups are composed of users who don’t see retargeted ads. This is also related to multivariate testing (link to this please).

 

413% ROI in 3 years

Download the Total Economic Impact™ Report to find out how.

413% ROI in 3 years 

Download the Total Economic Impact™ Report to find out how.

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