CDI (Category Development Index)


Measures the sales performance of a product category in comparison with the average performance among all consumers. Using CDI, marketers can understand where and what customers make up their strong and weak segments, and can then adapt accordingly.

By continuing to use this website you are
giving consent to cookies being used.
For information on how we are using cookies,
visit our Privacy and Cookie Policy.

This website uses cookies.

(But not the yummy kind.)