CDI (Category Development Index)

Definition

Measures the sales performance of a product category in comparison with the average performance among all consumers. Using CDI, marketers can understand where and what customers make up their strong and weak segments, and can then adapt accordingly.

413% ROI in 3 years

Download the Total Economic Impact™ Report to find out how.

413% ROI in 3 years 

Download the Total Economic Impact™ Report to find out how.

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