Audience Segmentation

Definition

Audience segmentation is a marketing strategy used to divide a target audience into smaller subcategories that make it easier to target consumers with specific attributes. These categories can include geography, demographics, behavioral, and much more. Audience segmentation powers personalization, and can drive higher conversions and loyalty.

 

Learn more about how MessageGears enables powerful audience segmentation by way of our unique technology that empowers you to use all of your customer data in a meaningful way.