Customer marketing places a focus on retaining customers rather than simply acquiring new ones – after all, acquiring a new customer is 5x more expensive than selling to a current one. And as many enterprise brands double down on investing in retention, it’s become clearer than ever that a cohesive, cross-channel strategy is critical to successfully driving loyalty.
Check out different types of email campaigns you can use to segment past customers and inspire your own nurture program.
We’re all attached to our phones, and our consumers are no different. Read about effective SMS marketing strategies that can increase engagement and sales.
Push notifications can quickly boost revenue by regularly reminding customers about your brand in a way that feels personalized, despite being automated.
“Now we know who was sent Google Ads immediately. We know what [platforms] we were able to send data segments to, and we know immediately who was sent which emails, so that we can exclude one from the other as far as channels go.”
–Joseph Lee, Director of Marketing Technology at OpenTable
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