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Composable architecture is an evolving concept in the martech landscape, characterized by its emphasis on modularity and flexibility. While the idea of

Popular website hosting company GoDaddy is on a tech and data transformation journey to broaden access, move faster, and enable the business. The GoDaddy team

“There’s an app for that.” What started as a phrase coined by Apple in 2009 to show the diverse array of apps available for iOS devices through the app

Data friction refers to the various obstacles and inefficiencies that impede the smooth flow, processing, and use of data within an organization. These

An optimized app onboarding process is crucial for engaging users and ensuring they remain active over time. When users fail to grasp the value of an app from

In the evolving landscape of enterprise retail, where success is gauged by metrics that truly matter, average order value (AOV) often takes center stage. AOV

The past few years haven’t been easy for large B2C brands. Grappling with rising customer acquisition costs and a more cautious consumer spending mindset,

Customers expect a personalized experience from your brand – and their expectations around that personalized experience seem to rise every day. Half of the

On this page What is customer loyalty and why is it important? Let’s talk about the loyalty loop How to use email marketing in your customer loyalty efforts