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It starts with excitement and promise. A company invests in a martech platform that appears to be a great fit for its cross-channel marketing needs. At first,

The disconnect between Salesforce Marketing Cloud (SFMC) and your Snowflake data warehouse is felt in delays, repeat requests, bloated budgets, and overall

When it comes to high-volume email sending, brands typically rely on two major types: marketing and transactional. Can you guess which gets more engagement?

With more technologies in the market than ever and new vendors popping up all the time, the martech world has become increasingly confusing and complex.

Composable architecture is an evolving concept in the martech landscape, characterized by its emphasis on modularity and flexibility. While the idea of

Popular website hosting company GoDaddy is on a tech and data transformation journey to broaden access, move faster, and enable the business. The GoDaddy team

“There’s an app for that.” What started as a phrase coined by Apple in 2009 to show the diverse array of apps available for iOS devices through the app

Data friction refers to the various obstacles and inefficiencies that impede the smooth flow, processing, and use of data within an organization. These

An optimized app onboarding process is crucial for engaging users and ensuring they remain active over time. When users fail to grasp the value of an app from