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The importance of data segmentation for enterprise brands

On this page What is data segmentation? Key types Data segmentation and the warehouse advantage Data segmentation challenges Drive growth with warehouse-native

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Reverse ETL use cases and examples

On this page How reverse ETL works Reverse ETL use cases Dynamic audience segmentation Ad spend optimization Real-time abandoned cart recovery Customer

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Audience building: Best practices for enterprise marketing campaigns

On this page What is audience building? The importance of audience building Audience building best practices Start building your best audiences Share Share us

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7 powerful data activation tips for enterprise brands

On this page Centralize customer data Real-time data access Build dynamic audience segments Leverage predictive analytics Scale activation Align activation

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Why data centralization is key for modern marketers

Ready to centralize your data? Get started Share Share us on LinkedIn Share us on LinkedIn Copy to Clipboard Customer data is at the heart of every successful

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A note from MessageGears’ new CEO Nathan Remmes

Leading MessageGears into our next chapter Earlier this year, I joined MessageGears as Chief Operations Officer because I was excited about what the team was

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Black Friday marketing: Push notification best practices

On this page Choose the right push notification power words Use GIFs and emojis in your messaging Recover abandoned carts with triggered push Send

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The next evolution of MessageGears: A fully composable end-to-end data activation and engagement platform

Today’s enterprise brands operate in a fast-paced, data-driven world. The need to engage customers in real time, while managing data from multiple sources,

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Packaged CDP vs. composable CDP (What’s the difference?)

On this page What is a traditional CDP? What is a composable CDP? Key differences between traditional CDPs and composable CDPs Share Share us on LinkedIn Share

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