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Responsys had its moment In the early days of email, Responsys was one of the top choices for an enterprise ESP. It offered marketers an all-in-one

Why pay to copy data you already own? If you’re a CTO or CMO at a large enterprise, you’ve likely felt this frustration. Many companies waste millions

Deeper personalization can bring your transactional email marketing campaigns to the next level What if your routine confirmation emails were actually

Marketers don’t just want more reach – they want the right reach. The kind that turns into conversions, not just impressions. Chances are, you’ve got

Enterprise data teams often get stuck in a relentless cycle. Expected to tee up real-time insights and AI-driven decisions, they spend more time wrestling

On July 8, Google officially announced a new Gmail feature called Subscription Manager — a tool that gives users an easier way to view, manage, and

You’ve modernized your data stack. You’re working from a central truth to power analytics, reporting, and operational workflows across the business. And

Healthcare marketing doesn’t follow the same playbook as other industries – and for good reason. You’re operating in one of the most sensitive, highly

Insurance marketing has a relevance problem. Communications are heavily regulated, risk-averse by nature, and often so templated they read more like a legal