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Data governance for healthcare marketers: Balancing personalization and patient privacy

Healthcare marketing doesn’t follow the same playbook as other industries – and for good reason. You’re operating in one of the most sensitive, highly

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Engaging customers in the insurance industry without sounding like every other provider

Insurance marketing has a relevance problem. Communications are heavily regulated, risk-averse by nature, and often so templated they read more like a legal

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5 tips for vetting SaaS vendors to avoid falling for martech hype

Shopping for a new martech solution – whether it’s a CEP, CDP, ESP, or mobile platform – can feel like wandering through a fog of buzzwords and

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Data protection in the insurance sector: Why your martech stack matters

In the insurance world, trust underpins every policy sold and every claim processed. Customers hand over some of their most sensitive data – medical

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Dynamic segmentation: Harnessing live user behavior for real-time impact

On this page What is dynamic segmentation? The legacy problem: Why old tools can’t keep up The benefits of dynamic segmentation Dynamic segments = dynamic

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ETL vs. reverse ETL: What’s the difference?

Data-driven brands have learned the hard way: a warehouse full of data is only as valuable as what you can actually do with it. Snowflake tables teeming with

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Audience segmentation tools for smarter marketing

On this page The data challenge in modern marketing The promise of real-time segmentation What sets an advanced audience segmentation tool apart? Maximizing

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4 benefits of warehouse-native marketing for retail brands

How enterprise retailers can hyper-target audiences at scale For retail marketers, segmenting large customer bases into targeted audiences is nothing new. When

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The data pipeline journey: From raw data to actionable insights

On this page Reimagining your data pipeline Raw data collection: The starting line Your single source of truth From messy to meaningful Real-time segmentation

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