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With the average mobile app losing 73% of new users within 48 hours of downloading, retention is the true growth engine for mobile apps — of which push

It’s always a good idea to stay on top of list hygiene and segmentation practices, but a recent update from a major mailbox provider could soon have you

On this page What is the “new way”? A true 360-degree view of customers Activating customer data Strategies for gathering and arranging first-party data

IP warming is a process where organizations that are starting to mail from fresh IPs and domains gradually ramp up their volumes while ISPs (internet service

It’s a common adage that a few topics should be avoided in conversation among friends, as those topics can carry the potential for messy disagreements. These

Mobile push notifications help brands market to customers with personalized alerts delivered straight to their phone. It’s an easy and effective way to

On this page Connect across channels Focus on micro-segmented messaging Offer localized content Act in real time Relevance above all Share Share us on LinkedIn

On this page Clicking into place Who’s buying? Loyalty above all Keep it consistent Bringing it all together Share Share us on LinkedIn Share us on LinkedIn

On this page What is A/B testing? Why A/B test? The different types of A/B testing Examples of successful A/B testing And finally…iterate Share Share us on