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On this page Myth #1: A low open rate = low engagement Myth #2: Push notifications annoy users Myth #3: High downloads guarantees success Myth #4: Push

Unengaged subscribers can hurt your chances of reaching the audience members who do want to hear from your brand. And that’s bad news, especially for email

On this page 1. Celebrate a user’s birthday 2. Reminder to complete purchase 3. Promo code to encourage reengagement 4. Make recommendations based on past

On this page What is retention marketing? What are the benefits? Why is retention important for your overall marketing strategy? What are common retention

On this page How to think about mobile customer engagement in a cross-channel world Advantages of conversations on a mobile device Mobile push best practices

Most online marketers have been there: a co-worker comes up with a great idea for a marketing campaign, or says “This should be the subject line of the next

On this page Switching banks for a better app experience The modern banking customer Improve the onboarding experience Establishing trust from the outset

With the pending release of iOS 17 this fall, there has been plenty of speculation about the impact of Link Tracking Protection (LTP). As those of us in the

On this page Inside v outside the app What are in-app messages? Types of in-app messaging Best practices for in-app messaging Start delivering personalized