Blog feed page

In today’s dynamic business landscape, a distributed marketing program is a linchpin for companies with franchisees, many locations, or multiple brands. This

On this page What is a triggered email? Types of trigger emails 1. Welcome emails 2. Transactional emails 3. Milestone emails 4. Notification emails 5. Cart

Since the original announcement from Google and Yahoo about their new requirements for senders, we’ve seen some common questions. Reps from both

On this page Myth #1: A low open rate = low engagement Myth #2: Push notifications annoy users Myth #3: High downloads guarantees success Myth #4: Push

Unengaged subscribers can hurt your chances of reaching the audience members who do want to hear from your brand. And that’s bad news, especially for email

On this page 1. Celebrate a user’s birthday 2. Reminder to complete purchase 3. Promo code to encourage reengagement 4. Make recommendations based on past

On this page What is retention marketing? What are the benefits? Why is retention important for your overall marketing strategy? What are common retention

On this page How to think about mobile customer engagement in a cross-channel world Advantages of conversations on a mobile device Mobile push best practices

Most online marketers have been there: a co-worker comes up with a great idea for a marketing campaign, or says “This should be the subject line of the next