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The past year’s hype around artificial intelligence (AI) has been impossible to miss. Companies everywhere are touting AI capabilities – so much so that

What is multi-channel marketing? Multi-channel marketing is a strategy that uses multiple platforms and communication channels, such as push notifications,

Toll-free numbers (TFN) are assigned to marketing campaigns to track consumer responses and analyze campaign performance. These numbers are strategically used

Freemarker is a Java-based template engine used to generate text-based output, such as HTML, XML, emails, configuration files, or any other type of text

As a mobile marketer, push notifications are a crucial channel to connect with and retain your app users. They provide a direct and immediate line of

Your data storage solution is at the heart of your martech stack – or at least it should be. In today’s modern approach to martech, everything around your

Doing more with less has always been a top priority for leadership teams. Today’s organizations are facing heightened financial scrutiny as they feel

In 2021, the world adapted to an ongoing pandemic. Working styles changed, industries shifted, and consumers doubled down on their mobile-first habits. In this

Incrementality is a measurement of the additional impact or value generated by a specific marketing effort that would not have occurred otherwise. It