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As a mobile marketer, push notifications are a crucial channel to connect with and retain your app users. They provide a direct and immediate line of

Your data storage solution is at the heart of your martech stack – or at least it should be. In today’s modern approach to martech, everything around your

Doing more with less has always been a top priority for leadership teams. Today’s organizations are facing heightened financial scrutiny as they feel

In 2021, the world adapted to an ongoing pandemic. Working styles changed, industries shifted, and consumers doubled down on their mobile-first habits. In this

Incrementality is a measurement of the additional impact or value generated by a specific marketing effort that would not have occurred otherwise. It

In-app messaging is a crucial component of a strong mobile engagement strategy – one that reaches users at the right time, in the right place, and is

A massively parallel processing (MPP) database is a type of database architecture designed to handle large volumes of data at lightning-fast speeds. Instead of

Personally identifiable information (PII) is any data that can identify an individual – either on its own or when combined with other information. It

In the fast-paced world of mobile apps, customer expectations around personalized experiences are reaching new heights. Recent research reveals a whopping 73%