Blog feed page

B2C enterprise marketers know all too well the importance of maintaining a clean and organized customer database. Yet, the challenge lies in being able to

Capturing a customer’s attention is one thing. Keeping it is another. Today’s marketers know that long-term brand loyalty doesn’t come from a single

As the technology improves and brands find success using artificial intelligence (AI) to improve the customer experience, AI is quickly moving from trendy

The category development index (CDI) is a powerful marketing metric that helps brands pinpoint how well a particular product category performs in a specific

We hear a lot about AI these days, and it’s tough to weed out what’s conjecture and what’s an insight based in reality. How exactly are enterprise

The past year’s hype around artificial intelligence (AI) has been impossible to miss. Companies everywhere are touting AI capabilities – so much so that

What is multi-channel marketing? Multi-channel marketing is a strategy that uses multiple platforms and communication channels, such as push notifications,

Toll-free numbers (TFN) are assigned to marketing campaigns to track consumer responses and analyze campaign performance. These numbers are strategically used

Freemarker is a Java-based template engine used to generate text-based output, such as HTML, XML, emails, configuration files, or any other type of text