When we talk to enterprise marketers working with other messaging platforms, we often get questions that show they’re concerned about outages and other major show-stopping issues. Honestly, it’s understandable. These sorts of problems absolutely do happen around the industry. Even merely looking at Salesforce, it doesn’t take long to see all sorts of times they’ve had major outages just in the past couple of years alone.
At MessageGears, we simply don’t have the same problems. Some of the reason for that is the basic structure of how we’re set up — there just aren’t as many moving parts to break. Beyond that, though, we’re also nimble enough to be prepared and get out in front of potential major issues before our customers even know they existed in the first place.
We don’t have data feeds to break
With the traditional marketing cloud ESPs, you have to copy and ship your data up to their cloud in order to build audiences and messaging campaigns. Even when they work correctly, these data feeds and periodic syncs create major problems for enterprise brands that want to use that data for personalization. But when something goes wrong, it can grind virtually your entire marketing operation to a halt.
Because MessageGears’ products all connect directly into wherever your data lives, this is a problem we’re truly incapable of having. Wherever your data sits, we just go there to access it live and in real time. When you build audiences and set up campaigns with MessageGears, you’re literally doing so from your data as it sits at that moment. If something changes with your data, that will immediately be reflected in the audience you’re building as you do it.
Nobody else can do that. No matter where else you go, as an enterprise brand, you’ll have to brace yourself for a broken data feed to take down whatever you’re doing — and hope it doesn’t happen at the worst time.
We have 24/7 live customer support
Salesforce in particular is notorious for having terrible, nearly inaccessible customer support. At ScienceSoft, they rated that as the biggest negative for Salesforce while saying this:
Poor customer support provided by Salesforce is one of the crucial problems according to users’ opinions, and the reasons are clear: in many situations, fast support is vital because long-awaited answers can cost big money. Many users complain about the inability to contact Salesforce’s customer service agent and that their questions on Trailblazer Community (a self-service Salesforce user portal) remain ignored. Some users note that they can get decent support only when paying extra for premium service.
And they’re not the only ones. The big marketing cloud ESPs are generally too big and unwieldy to provide consistent, reliable customer support. At MessageGears, we’ve built our reputation on having the best customer support in the industry, providing every customer with a dedicated representative who can be available any time they’re needed in order to ensure any issues are dealt with in a timely manner.
In addition, our team is constantly testing and working in the product so that we can anticipate problems before they happen so that you can just continue concentrating on your work without having to worry about anything getting in your way.
We have no history of reliability issues
We’d encourage anyone considering MessageGears to talk with some of our current customers about this. We have an essentially spotless record when it comes to outages and overall reliability. The biggest causes of these problems for other ESPs just don’t exist with MessageGears. We were built to eliminate many of those issues, and that’s what we do.
But we still get customers — especially new ones — who are skittish, worried about preparing for everything that might go wrong. It’s understandable. But what we like to tell people is that you really are in good hands. So stop concerning yourself too much with everything you expect to go wrong and start preparing for all the amazing things you’re going to be able to do now that you have direct access to all your data with a platform that allows you to use it.
Want to start the conversation to see how your team can stop worrying about worst-case scenarios and start really doing marketing? Let’s schedule a chat.
Jeff Haws
As MessageGears’ Senior Marketing Manager, Jeff is focused on producing engaging and thoughtful content that resonates with enterprise marketers, helping them to better understand how MessageGears makes their jobs easier. He’s passionate about understanding the way data impacts messaging, and he’s also hopelessly obsessed with baseball.
