CEO Perspective

MessageGears + Swrve: A Game-Changer for Enterprise Marketers

Jan 12, 2023

Enterprise marketers have been in pain.

For years, they’ve been using archaic platforms that limit their ability to truly connect with their customers. 

That ends today.

I am thrilled to announce that MessageGears has acquired Swrve, a mobile app marketing leader that helps enterprise brands deliver stunning mobile experiences for their customers across a variety of digital channels. Swrve has a strong track record of innovation and success, and this acquisition will not only enhance our own capabilities but also bring new and exciting opportunities for growth as we bring Swrve’s industry-leading mobile app marketing capabilities into the fold. 

Swrve helps enterprise B2C brands deliver native, 1-to-1 personalized experiences inside their mobile apps, including mobile push, in-app, and embedded content. Global enterprise brands such as Playrix, Emirates, Ryanair, and Telefónica trust Swrve for best-in-class mobile app experiences. The combination of Swrve’s mobile push, in-app, and embedded content has made them a world leader in mobile app marketing. 

Now, as part of MessageGears, we’ve created the preeminent end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across every digital channel.

Over the next few years, we will see an acceleration of enterprise brands adopting new technologies that free them from those limitations. We’ve been at the forefront of this charge for over a decade. 

MessageGears’ innovative approach helps the biggest brands in the world unlock the potential of their data so they can create experiences that blow their customers away. We are the cross-channel marketing provider of choice for many of the largest brands in the world, including T-Mobile, Indeed, OpenTable, and Expedia. We focus exclusively on big brands because we’re a modern platform purpose-built to serve their needs. And we’re really, really good at it. 

So many leading brands are moving to MessageGears from bulky marketing clouds and upstart ESPs because we bring “a novel model to the email landscape” (Forrester’s words, not mine). Instead of requiring brands to share their customer data with us, our platform connects directly to that data source, whether it be the Snowflake Data Cloud, AWS, Google BigQuery, or any other. This allows marketers to reach their potential with significant time and cost benefits while their customer experiences improve dramatically. For brands with millions of customers, we are simply the best platform. 

And we just got better. 

This is a major milestone for us, and we couldn’t be more excited about the future. We have a lot of work ahead of us as we integrate the two companies. Still, we’ve already hit the ground running and will deliver even greater value to our customers and stakeholders. 

I want to take this opportunity to welcome the Swrve team to our organization. Your talent and expertise will be a huge asset, and I look forward to working with you as we move forward. To our customers and partners, we are committed to delivering the best possible products and services, and this acquisition is a testament to our commitment to continuous improvement and growth.

It’s an exciting day for enterprise marketers! The future is bright!


Roger Barnette

CEO, MessageGears

About the Author

Roger Barnette

As CEO of MessageGears, Roger has extensive experience leading and growing technology businesses. Prior to MessageGears, he was President of IgnitionOne, formerly named SearchIgnite and a company he founded. He writes about the email marketing industry, email best practices for enterprise companies, and the entrepreneurial side of business.