Snowflake + MessageGears
Customer Data Segmentation & Cross Channel Activation with your Live Snowflake Data

Put your data to work. With MessageGears, marketers can access all of the data that lives in their brand’s Snowflake – securely and in real-time – without copying, syncing, or mapping. By leveraging MessageGears, marketers can use their live Snowflake data for customer segmentation and audience activation on any channel. In addition, marketers can deploy highly personalized email and mobile marketing campaigns at a massive scale via native MessageGears ESP capabilities. The combination of MessageGears and Snowflake provides brands with best-of-breed customer data platform (CDP) capabilities as well as cross-channel messaging (ESP) capabilities that are more agile, secure, and cost-effective.

Industry experts believe a major change is under way in terms of how B2B SaaS applications are built. 

As enterprise brands adopt scalable and efficient data solutions like Snowflake, SaaS solution providers can process and store data on the brand’s platform rather than their own

This connected application approach provides significant business benefits, and has been the MessageGears approach since its inception.” 

Tarik Dwiek, Head of Technology Alliances, Snowflake

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