The Total Economic Impact of MessageGears

A commissioned study conducted by Forrester Consulting

Forrester’s Total Economic Impact™ study examines the cost savings and business benefits enabled by companies that are using MessageGears.

Delivering consitent experiences across digital marketing touchpoints in real time is often challenging, limiting marketing teams’ ability to effectively deploy marketing campaigns. MessageGears offers a platform with built-in tools designed to reach audiences in real time and scale personalized, effective messaging across multiple channels. Through MessageGears, organizations save time and money, as well as improve employee productivity.


  • Investing in MessageGears yielded a 413% ROI thanks to cost savings and increased revenue
  • Over three years, companies saved $2.6 million on labor and an additional $2.3 million by eliminating prior solutions
  • Direct data access helps drive an additional $5.7 million over three years in incremental income