The Retail Customer Journey: How Better Messaging Can Create Loyal Brand Advocates

For retailer marketers, taking a potential customer all the way to being a loyal, long-term brand advocate is practically the holy grail. That’s where everything comes together: strategy, timing, data, copywriting, and a message that consistently resonates.

With this ebook, we wanted to walk you through what we see as one version of an effective strategy to lead an individual customer to that point, from the first time she happens upon your website with a Google search to the point where you’ve fully secured her as a brand-passionate customer. We’ll give you tips and examples at each step that might inspire you to build your own successful messaging campaign, and to find many of your own Lolas.