Why Real-Time Data Access Is Critical for Email Marketing at Scale

Real-time data access

Brands that have earned wide-ranging and intense customer loyalty know the key to cultivating those relationships is to consistently deliver world-class customer experiences.

For enterprise marketers, though, it’s important to recognize the role that real-time data access plays in enabling the marketer to execute. Data lag and syncing issues plague marketers, straining their ability to send the timely, highly relevant messages their customers expect. The only true answer is to build customer messaging where your data lives, if you want to create the connections that turn customers into loyal advocates.