No matter what technology businesses utilize for email and cross-channel marketing programs, Marketing needs to understand that I.T. is going to be (and has to be) involved. Marketers need I.T. for the initial integration, for any maintenance or new data that needs to be exposed, troubleshooting, setting up automations, etc.
In many organizations, I.T. and Marketing have a contentious relationship. But in today’s always-on world, enterprise organizations need these teams to work together to ensure cross-channel success. In this webinar, learn more about:
- The common causes of friction between Marketing and I.T. when it comes to email marketing
- Why Marketing needs I.T. — now, more than ever
- Ideas for alignment