In this release, we are happy to announce the introduction of a new metric aimed at remedying the measurement challenges introduced by the rollout of Apple’s iOS15 Mail Privacy Protection (MPP). With the introduction of our “Adjusted Opens” metric, we aim to identify true opens by separating opens by proxy and opens by humans. We’ve also introduced new ways to filter your audiences during campaign setup before sending to external partners. Additionally, we’ve added further campaign functionality within our visual audience segmentation builder, Blueprints, and introduced static audience splits in addition to percentage splits.
Apple iOS 15 Adjusted Opens Reporting
In September 2021, Apple iOS 15 was released which includes a new email client. This client will eagerly fetch the majority of images as the email is delivered to the inbox – well ahead of when a human might open it. Open tracking is expected to increase drastically. This initiative aims to separate opens by proxy from opens by humans and expand our reporting to include both metrics. An adjusted opens metric will be added to the UI, which is defined by (total opens minus proxy Apple opens).
Add Adjusted Opens metric anywhere a total open rate is used within platform
Add engagement graphs with Adjusted Opens to job analytics
Add Adjusted Opens metric to multivariate test winner determination selection
Backfill jobs with the Adjusted Open metric until October 1, 2021
Surface Adjusted Opens
Anywhere a Total Open Rate is displayed, we’ve added an Adjusted Open rate as well.
Add Adjusted Opens metric to Multivariate Tests
Previously, campaign admins could select from Click Rate or Open Rate to determine the winner of their multivariate test. Now, they can also choose an Adjusted Open rate to determine the winner.
Screenshot (below): Adjusted Open Metric in Multivariate Tests
Ability to Filter External Campaign SFTP and Cloud Storage Destination Files
When users create an external campaign with either an SFTP or cloud storage destination, they often only need to utilize a subset of their audience for that specific campaign. Instead of having to filter the audience after the campaign has been launched, they can now filter the audience during the campaign setup.
- Users can rename columns in their audience
- Users can remove or add columns in their audience
- Users can reorder columns in their audience
- Users can preview their filtered audience
When a user selects an SFTP or cloud storage destination, they now have access to a column customization tab. Within this tab, users can customize their audience by renaming columns, removing or adding columns, and reordering columns. Users can also see a live preview of any changes they make in the table preview section beneath the column editor.
Campaign Interactions from Blueprint
Creating a campaign from a Blueprint (our visual audience segmentation builder) can be a tedious task because it involves navigating away from the Blueprint. Additionally, it can be difficult to see how other campaigns are using that Blueprint. This initiative gives users the ability to create a campaign directly from their Blueprint and surface their campaigns targeting a Blueprint on the Blueprint list page, the Blueprint edit page, and on each Blueprint node. This initiative additionally improves Blueprints by enhancing split nodes to include static splits.
- Users can view the associated campaigns modal from the Blueprint list and edit pages
- Users can view their campaigns using this node modal from each Blueprint node
- Users can create an external or marketing campaign from their Blueprint
Associated Campaigns Modal
Users can now view an associated campaign modal to see how their Blueprint is being used by different campaigns. This modal displays a list of campaigns that target the Blueprint, along with the destination or sending channel, the count of targeted nodes, the count of recorded nodes, and the schedule. If the user has access to both marketing and external campaigns, then the list is split between external and marketing campaigns. Users can also click on the campaign name to open the campaign overview page in a new web browser tab.
“Campaigns Using this Node” Modal
On each Blueprint node, we have replaced the trashcan with an ellipsis button. This ellipsis now contains 2 action items: view campaigns and delete. The view campaign action will open the campaigns using the node modal, where the user can view a list of campaigns using that specific node. Included in the list is the destination or sending channel, indication if the node is being targeted, indication if the node is being recorded, and the schedule. If the user has access to both marketing and external campaigns, then the list is split between external and marketing campaigns. Users can click on the campaign name to open the campaign overview page in a new web browser tab.
Ability to Create Campaigns from Blueprint
Users can now create a campaign directly from the Blueprint edit page. Users can select the type of campaign they want to send, name the campaign, and select the nodes on the Blueprint they wish to target. When users click “Create Campaign”, the campaign settings page will open in a new browser tab.
Blueprint Static Split
Users can now toggle between percentage and static splits. Percentage splits are the same splits that already existed (an audience split by percentage), while static splits allow users to enter a static number to split their audience.
Screenshot (below): Create a Campaign from Blueprint
Screenshot (below): Static Audience Splits