Found 282 Results for "mobile"
Digital Marketers Expect to Double Messaging Volume by 2024
A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in ter ...
Data Maturity Roadmap Tier 2: Orchestrating Journeys from a Unified View of the Customer
Our marketer friend Anna has begun the process of centering her marketing strategy on her database. She’s invested in tools like MessageGears that help her to do that, and she’ ...
Ask an Expert: Big Time Data’s Rachel Bradley-Haas and Alex Dovenmuehle
In the latest edition of “Ask an Expert,” MessageGears’ Nick Ziech-Lopez and India Waters sat down with Rachel Bradley-Haas and Alex Dovenmuehle — co-founders of Big Time D ...
Integrate Cross-Channel Messaging with MessageGears SMS
Pop quiz: What’s the most effective channel to get your customers to engage and interact with your brand? Here is a hint: B2C SMS messages have a 98% read rate within 3 minutes o ...
How is MessageGears Segment Different From My CDP?
One of the challenges for marketers we talk to about MessageGears Segment is helping them understand how it’s different from a CDP. That might be a CDP they already have and ...
Audience Segmentation
Audience segmentation is a marketing strategy used to divide a target audience into smaller subcategories that make it easier to target consumers with specific attributes. These ca ...
Push Notification
A marketing strategy that offers mobile device users a real-time alert that appears on their device home screen anytime, anywhere. These notifications appear as pop-up “bubbles ...
Open-time personalization
A dynamic email or mobile message that is personalized upon viewing of that message, to ensure that every message is relevant for every recipient at any time. What is open time per ...
Deep Linking
A powerful and flexible way to send users to your application without the need for an embedded SDK within your app. This feature enables marketers to create content in email or SMS ...
Cross-Channel Marketing
What is cross-channel marketing? With cross-channel marketing, marketers send one campaign or message through multiple channels working together. What’s the difference betwee ...
Activation
Successfully displaying a message or experience to a consumer. Recipients can be activated via native channels (email, mobile, sms), or through any third party (social media, searc ...