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MessageGears launches Segment, a product that enables marketers to create dynamic audiences for limitless personalization options
MessageGears announced today the launch of Segment, a new product in the MessageGears Customer Marketing Platform. Segment allows marketers to create dynamic audiences using their ...
[Updated 3/31] What We See with Email Rates During COVID-19
MARCH 31 UPDATE As we enter another week where the world is mostly under shelter-in-place orders due to COVID-19, we’re continuing to monitor delivery and engagement rates for em ...
The Unique Messaging Needs of Travel and Hospitality Brands
There may be no industry in which personally relevant cross-channel communication is more of an imperative today than travel and hospitality. There are so many factors at play when ...
These five best practices will help you improve deliverability for your email marketing
Five Best Practices for Email Deliverability
It’s not news to us (nor likely to you) that email marketing is one of the top drivers of customer engagement, yielding the highest potential ROI of all marketing channels. Marke ...
Engage Unleashes the Power of Your Customer Data
To get marketing personalization right, it’s essential that you have access to information about the consumer. The brand’s knowledge about the consumer informs to a gre ...
Research: What Do Bounces Really Mean for Super Senders?
Bounces are inevitable. Every email you send is almost assured to see instances where that mail cannot be delivered — whether temporary or permanent. These bounces create a varie ...
How Cox Communications Increases App Feature Usage by 220%
KeyPoint Credit Union Drives App Feature Engagement by 248%
MessageGears’ Top 5 Blog Posts of 2019
Nearly every week this year, we’ve published another blog post, on a variety of topics revolving around the email marketing world. We strive to be authentically helpful, prov ...
What is a CDP and Why Is It on Every Marketer’s Wish List?
Imagine a “hottest martech gift” list for marketers. With more than 7,000 marketing technologies to choose from, which ones would rise to the top? Which martech vendors deliver ...
Deliverability Do’s and Dont’s of the Holiday Season
The holiday season isn’t just closing in — it’s already started for many marketers preparing for Black Friday, Cyber Monday, and beyond. A big holiday season also brings big ...
Channel Silos are Negatively Impacting Message Personalization
As consumer expectations for personalization across marketing channels continue to increase, the importance for brands to smartly utilize the customer data they’ve collected ...