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If you haven't thought about how voice activated devices will impact email marketing, we have ideas of how voice will change the work you do
What Does Email Look Like in a Voice-Activated World?
It’s not always easy to see where marketing is headed in the future, whether that’s one, five, or 20 years down the road. Experts produce a lot of content and clicks by making ...
MessageGears Shines as Customer Favorite in The Relevancy Ring ESP Buyer’s Guide 2018 — Enterprise Edition
MessageGears has received top honors from industry analysts and clients, who say its email marketing technology is “revolutionary” and it enables them to create experiences the ...
Beyond Opens & Clicks: How to Measure Email’s True Business Impact
For email marketers, email campaign metrics are essential to understanding the way customers are interacting with your brand, and having objective data to tell you if what you̵ ...
Here are 4 types of emails to help you get customers to fill out their abandoned cart
The 4 Types of Emails to Convert Abandoned Carts
Every online retailer is challenged with converting shopping carts left abandoned by shoppers. In 2016 alone, e-commerce businesses lost $4.6 trillion worth of sales to abandoned c ...
Chick-fil-A Revamps Customer Messaging to Deliver Personalized Content with Help of MessageGears / Ansira
MessageGears and Ansira formed a tight partnership with Chick-fil-A in order to understand their needs and develop a solution that would accomplish their goals. The message-design ...
For most industries, and some in particular, you need to take a step beyond traditional metrics to truly measure email's impact
Don’t Overvalue Channel-Specific Metrics
Opens, clicks, and subsequent online conversions are some traditional metrics email marketers use to judge whether or not a campaign was successful. We’ll run a few tests to ...
Your email standards need to rise above the rest
Raising Our Standards for Email
In recent years, many leading brands have diligently been working on eliminating data silos and ensuring that there’s one source of truth for all of their data. New information p ...
Email marketing for big brands isn't hitting the mark for customers
Email Needs to be Better
For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season. And online and interactive ...
Data Matters: An Interview with Expedia’s Madelynn Brown
On August 16, Expedia Product Manager Madelynn Brown sat down with MessageGears CEO Roger Barnette for a Q&A style webinar to discuss the online travel giant’s email mark ...
Leveraging Email in the Customer Journey
To be successful in today’s marketplace, marketers need to understand and adapt to their customer journey. Customers are likely just one device away, and yet their path down ...
Personalization Can Be a Double-Edged Sword
The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) for enterprise businesses. In 2016, more than half (54%) of senior marke ...
OMMA Marketing Tech Recap: Building the Goal-Driven Tech Strategy
MessageGears was proud to sponsor the inaugural OMMA Marketing Tech at Internet Week New York on May 18, 2016. The event focused on how marketers can aim technology at their main b ...