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What is a CDP and Why Is It on Every Marketer’s Wish List?
Imagine a “hottest martech gift” list for marketers. With more than 7,000 marketing technologies to choose from, which ones would rise to the top? Which martech vendors deliver ...
Research: Data Friction Takes a Financial Toll on Enterprise Brands
For years, it’s been clear that syncing data back and forth to their ESP’s cloud has been a drain on enterprise brands, given the massive size of their datasets and the ...
AMP for Email Brings Interactivity to the Inbox
Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding intera ...
Cinedigm Triples Mobile Engagement and Increases App Ratings by 64%
MediaPost
Caring for Customers Personally Through Email
“Knowing your customer” is not just a marketing cliché but a mission first defined by Chick-fil-A’s founder and CEO decades ago. But the brand’s batch-and-blast email appr ...
Personal Interactions Enhance the Customer Experience
While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what ...
Four Reasons to Keep Email Marketing On Premises
In enterprise email marketing, the cloud has become nearly ubiquitous. That’s because it’s a huge asset for high-volume senders to get their emails out the door. But ar ...
Turn Your Email Content into Stories to Attract Readers
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin, entrepreneur, best-selling author, and speaker In today’s marketin ...
The State of Email Marketing in 2018
Savvy marketers know that each industry has its own challenges and key needs when it comes to email marketing. But it isn’t always easy to know if you’re focusing in th ...
Millennials demand a personalized experience with email and messaging
Personalize Email Marketing to Reach Millennials
With a collective buying power over $200 billion — the most of any generation — Millennials are an essential demographic for retailers to find a way to reach with their messag ...
If you haven't thought about how voice activated devices will impact email marketing, we have ideas of how voice will change the work you do
What Does Email Look Like in a Voice-Activated World?
It’s not always easy to see where marketing is headed in the future, whether that’s one, five, or 20 years down the road. Experts produce a lot of content and clicks by making ...
MessageGears Shines as Customer Favorite in The Relevancy Ring ESP Buyer’s Guide 2018 — Enterprise Edition
MessageGears has received top honors from industry analysts and clients, who say its email marketing technology is “revolutionary” and it enables them to create experiences the ...