ATLANTA (Jan. 18, 2016) — MessageGears, the first and only email marketing service to combine the power and security of on-premises software with the efficiency and scalability of cloud delivery, is excited to be included as a representative vendor in Gartner’s “Market Guide for Email Marketing.”
In a summary of the report Gartner states, “Email marketing offers one of the most efficient, effective and measurable ways to connect with customers, making it a priority for multichannel marketers. Gartner’s guide discusses current market dynamics, and where marketers can go to execute or optimize their email campaigns.”
“In recent years, enterprise marketers have had access to only two email marketing solutions: a resource-heavy, on-premises software solution or cloud Software-as-a-Service (SaaS). With the demand for more sophisticated, integrated marketing management and analytics increasing, some of the shortcomings of cloud and on-premises solutions are becoming apparent to marketers,” said Dan Roy, CEO of MessageGears. “The MessageGears hybrid email marketing solution, which combines the security and direct access to data of an on-premises system with the ease of use, scalability and reliability of the cloud, gives marketers the ability to communicate more effectively and efficiently with customers than ever before.”
The introduction of MessageGears’ hybrid email marketing solution to the market has resulted in explosive growth for the company. The company’s email volume has quadrupled since 2014 and it expects monthly message volume to exceed two billion by the end of 2016. MessageGears’ hybrid technology offers a secure and powerful platform for a growing list of clients such as Expedia.com®, ClickDimensions, Music Today, PGi, Pursuant Health, Right On Interactive, Runkeeper, and Sabre Travel Network.
About the Market Guide
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.