MessageGears has upgraded its industry-leading enterprise marketing platform to include full cross-channel messaging capabilities, enabling marketers to use their own data in real time to orchestrate seamless, sophisticated campaigns across email, push, and SMS at scale.
This is the latest evolution for Atlanta-based MessageGears, a provider whose cross-channel messaging platform is particularly suited to meet the needs of data-savvy enterprise organizations. Since its founding in 2010, MessageGears has been solely focused on helping the world’s largest brands meet their email needs, but changing technology and consumer expectations necessitate an expansion of their solution.
Due to MessageGears’ unique Hybrid architecture — the messaging platform lives directly with clients’ modern data warehouse like Snowflake or Amazon Redshift — this approach to cross-channel messaging yields benefits other marketing clouds and legacy ESPs can’t offer. Marketers can orchestrate sophisticated journeys with customer preferences driving the channel delivery of each step, make changes to live workflows with ease and precision, and quickly visualize the full journey through all channels in front of them on one screen, live as they build it. Content is built in a single interface, eliminating the siloed nature of many legacy marketing platforms’ multi-channel approach.
The expanded offering is a significant change for MessageGears, but it’s one that’s been coming for some time, as company leadership worked closely with enterprise clients to understand their needs from an messaging perspective.
“We are very excited to see how well marketers have responded to our vision for cross-channel orchestration,” MessageGears CEO Roger Barnette said. “Until now, there simply wasn’t a solution in the market that solves the pain and challenges enterprise marketers are faced with on a daily basis in delivering personalized cross-channel messages at scale. We wanted to deliver a platform that Super Senders would build themselves if they could, and we’re confident that’s what we’ve done.”