MessageGears today announced the appointment of email industry veteran Arthur Sweetser to its executive team as Senior Vice President of Strategic Accounts. Sweeter is the latest addition to the executive team of the company, whose platform provides enterprise cross-channel messaging capabilities to companies like Expedia, Ebates, and Chick-fil-A.
Sweetser brings two decades of leadership experience in the email and loyalty marketing space. As Chief Marketing Officer and Chief Operating Officer at e-Dialog, he worked with companies like Discover, Bed Bath & Beyond and American Airlines to grow their businesses, increasing e-Dialog’s value more than eight-fold in four years before it was acquired by GSI Commerce in 2008.
Sweetser has also served as CMO of software provider 89 Degrees, and most recently led sales and marketing efforts for email deliverability and analytics provider eDataSource, where he had more than four years of consistent double digit growth. Sweetser also co-authored the book Successful Email Marketing Strategies in 2009.
Sweetser’s addition will further accelerate the expansion of MessageGears’ enterprise sales efforts. Walter Rowland, who joined MessageGears in 2017, will add agency and technology partner network expansion to his current ABM and sales development responsibilities as Senior Vice President of Growth.
“Along with most of the industry, I’ve been watching MessageGears for quite awhile now,” Sweetser said. “I’ve watched from the outside as they grew from a small upstart into the mature, innovative team they have today. It just feels like such a perfect fit for me to be a part of helping them reach what I feel like is unlimited potential in the coming years.”
“When I found out we might have the opportunity to bring Arthur on board, I jumped at the chance,” MessageGears CEO Roger Barnette said. “He’s basically done everything you can do in the email industry, and he’s had tremendous success wherever he’s been.”
A 2018 Pacesetter Award winner as one of the fastest-growing companies in Atlanta, MessageGears was recently named a 2018 Martech Innovator by The Relevancy Group and one of the Best Places to Work in Atlanta by the Atlanta Business Chronicle.