IN GEAR: What It Takes To Make It In Email Marketing w/ SmileDirectClub’s Scott Cohen

On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott’s unique experience working for unique eCommerce brands, and what it takes to make it in digital marketing today.