Whitepapers
The Hidden Costs of Data Friction

The Hidden Costs of Data Friction

For many marketing teams, shipping customer data back and forth to their ESP's marketing cloud is a way of life.…

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Cross-Channel Messaging and Today’s Marketer

Cross-Channel Messaging and Today’s Marketer

Consumers are savvier and have more messaging channels at their fingertips than ever before, and today’s best marketers know they…

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The Relevancy Ring ESP Buyer’s Guide 2019, Enterprise Edition

The Relevancy Ring ESP Buyer’s Guide 2019, Enterprise Edition

The Relevancy Group’s ESP Buyer’s Guide is the best source for understanding today’s ESP marketplace. Here’s some of what you’ll…

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Navigating the ESP Landscape: Rethinking the RFP Approach

Navigating the ESP Landscape: Rethinking the RFP Approach

The RFP has been a stable of vendor selection for more than 50 years. But when it comes to selecting…

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Spotlighting 2018 Martech Innovators

Spotlighting 2018 Martech Innovators

The Relevancy Group's new report, Spotlighting 2018 Martech Innovators, is an extremely useful guide to some of the most interesting…

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The Cost of Inefficiency

The Cost of Inefficiency

How efficient is your email marketing team? Chances are, it's not as efficient as it was 10 years ago, and…

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State of Email Marketing in Financial Services

State of Email Marketing in Financial Services

Financial Services marketers have to balance between looking established and mature while still creatively reaching customers with personalized messages that…

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State of Email Marketing in the Retail Industry

State of Email Marketing in the Retail Industry

For Retail marketers, it's never been tougher to meet consumer expectations for the emails they receive. Customers' inboxes are overflowing…

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State of Email Marketing in Travel and Hospitality

State of Email Marketing in Travel and Hospitality

For Travel and Hospitality marketers, email is a key marketing channel because of its ability to deliver personalized content. But…

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Why Real-Time Data Access Is Critical for Email Marketing at Scale

Why Real-Time Data Access Is Critical for Email Marketing at Scale

Brands that have earned wide-ranging and intense customer loyalty know the key to cultivating those relationships is to consistently deliver…

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Enterprise Email Priorities

Enterprise Email Priorities

For this survey, we asked enterprise marketers to talk about their biggest challenges, top priorities, and their evaluation of how…

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The Relevancy Ring ESP Buyer’s Guide 2018, Enterprise Edition

The Relevancy Ring ESP Buyer’s Guide 2018, Enterprise Edition

Industry thought leader The Relevancy Group’s ESP Buyer’s Guide, Enterprise Edition, is the definitive resource for enterprise marketers looking for…

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2018 ESP Satisfaction Report

2018 ESP Satisfaction Report

How do enterprise marketers view their relationships with their ESPs and their approach to email technology? We conducted our 2018…

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Email Marketing Trends & Best Practices for Data-Centric Organizations

Email Marketing Trends & Best Practices for Data-Centric Organizations

With the rise of social media, companies have to ask the question, “Is email marketing still relevant?” Considering email’s long…

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Breaking Down the Barriers for Successful Enterprise Email Marketing

Breaking Down the Barriers for Successful Enterprise Email Marketing

As today’s consumers expect and demand a consistent, relevant experience from brands they love, marketers are under an increasing amount…

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How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

As more and more enterprises outgrow the capabilities of SaaS/Cloud email service providers, hybrid ESP adoption has become a sensible…

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