The modern data warehouse is fast becoming an essential part of the tech stack for enterprise marketers, but there are still many who don’t fully understand how it can benefit their team. This survey asked enterprise marketers about their experience with modern data warehouses, trying to better understand the good and the bad, the opportunities and the challenges. If you’ve heard about modern data warehouses but need a broader scope of what they can accomplish for marketers, this research will give you the view you need, first hand from those who are on the front lines working with them every day.
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