Consumers are savvier and have more messaging channels at their fingertips than ever before, and today’s best marketers know they have to build campaigns that reach people at the time and channel that works best for them. Getting cross-channel right has never been more of an imperative, and our new research looks into how marketers are adjusting to this new world, how they’re meeting their challenges, and what may lay ahead for an email industry that’s now about a whole lot more than email.
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