Exploring The Hidden Costs Of Data Friction

Exploring the Hidden Costs of Data Friction

Enterprise marketers today use more data than ever to drive cross-channel messaging programs. Join leaders from The Relevancy Group and MessageGears in this 30-minute webinar to explore original new research that quantifies the impact of replicating data and digs into several key customer use cases enabled by data proximity.

You’ll learn:

  • How much time do marketers spend synchronizing data with their ESP?
  • What resources do marketers dedicate to replicating data, and where would they divert those resources if they could?
  • How often do data feeds fail?

Speakers include:
Will Devlin, VP, Marketing, MessageGears
Nicholas Einstein, Chief Research Officer, The Relevancy Group
Jeanniey Mullen, Principal Analyst, The Relevancy Group
David Daniels, Founder, CEO, The Relevancy Group

Product Demo

Live Webinar

Our product demo gives an overview of our cross-channel messaging platform, built to exceed the stringent data and personalization standards of Super Senders.

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