Insights & Resources
What Does the Future Hold For Email Marketing?

What Does the Future Hold For Email Marketing?

Email marketing is an ever-changing discipline, driven by technological advances that can leave the ground shifting underneath your feet. It's…

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The Cost of Inefficiency

The Cost of Inefficiency

How efficient is your email marketing team? Chances are, it's not as efficient as it was 10 years ago, and…

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Chick-fil-A Uses MessageGears Technology to Ensure Customer Privacy

Chick-fil-A Uses MessageGears Technology to Ensure Customer Privacy

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MessageGears Helps Ebates Launch Challenging Campaign, with Big Results

MessageGears Helps Ebates Launch Challenging Campaign, with Big Results

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The Operationally Efficient Email Marketer

The Operationally Efficient Email Marketer

You want your email marketing to not only drive sales but brand advocacy, and you know that transparent sales pitches…

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Personalization and Prose: How Audience-Focused Storytelling Can Breed Email Success

Personalization and Prose: How Audience-Focused Storytelling Can Breed Email Success

For enterprise marketers, the legacy marketing cloud is a mirage, looking like your email salvation from miles away but getting…

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State of Email Marketing in Financial Services

State of Email Marketing in Financial Services

Financial Services marketers have to balance between looking established and mature while still creatively reaching customers with personalized messages that…

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State of Email Marketing in the Retail Industry

State of Email Marketing in the Retail Industry

For Retail marketers, it's never been tougher to meet consumer expectations for the emails they receive. Customers' inboxes are overflowing…

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State of Email Marketing in Travel and Hospitality

State of Email Marketing in Travel and Hospitality

For Travel and Hospitality marketers, email is a key marketing channel because of its ability to deliver personalized content. But…

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The Marketing Cloud Mirage: How Data Syncing Undermines Your Email Efforts

The Marketing Cloud Mirage: How Data Syncing Undermines Your Email Efforts

For enterprise marketers, the legacy marketing cloud is a mirage, looking like your email salvation from miles away but getting…

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Why Real-Time Data Access Is Critical for Email Marketing at Scale

Why Real-Time Data Access Is Critical for Email Marketing at Scale

Brands that have earned wide-ranging and intense customer loyalty know the key to cultivating those relationships is to consistently deliver…

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Enterprise Email Priorities

Enterprise Email Priorities

For this survey, we asked enterprise marketers to talk about their biggest challenges, top priorities, and their evaluation of how…

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Real-Time Data Access: The Unsung Hero of Customer Loyalty

Real-Time Data Access: The Unsung Hero of Customer Loyalty

Access to true, 100% live real-time data while building messages isn't just a luxury for email marketers, it's an imperative…

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The Relevancy Ring ESP Buyer’s Guide 2018, Enterprise Edition

The Relevancy Ring ESP Buyer’s Guide 2018, Enterprise Edition

Industry thought leader The Relevancy Group’s ESP Buyer’s Guide, Enterprise Edition, is the definitive resource for enterprise marketers looking for…

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Beyond Opens & Clicks: How to Measure Email’s True Business Impact

Beyond Opens & Clicks: How to Measure Email’s True Business Impact

Traditional open/click/conversion metrics are highly valued by email marketers, but they provide an incomplete picture of the true impact of…

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How Legacy ESPs Have Failed Enterprise Email Marketers

How Legacy ESPs Have Failed Enterprise Email Marketers

For marketing teams at large companies, the traditional CRM marketing cloud is an inadequate solution for the volume of email…

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Case Study: Chick-fil-A Revamps Customer Messaging to Deliver Personalized Content with Help of MessageGears/BrightWave

Case Study: Chick-fil-A Revamps Customer Messaging to Deliver Personalized Content with Help of MessageGears/BrightWave

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AOL/Yahoo Consolidation Will Impact Email Senders

AOL/Yahoo Consolidation Will Impact Email Senders

Albert Liu
Technology

If you recall way back in 2015, Verizon acquired AOL and then Yahoo in 2017. Following these acquisitions, Yahoo and…

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2018 ESP Satisfaction Report

2018 ESP Satisfaction Report

How do enterprise marketers view their relationships with their ESPs and their approach to email technology? We conducted our 2018…

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Expert Q&A – How Expedia Uses Real-Time Data to Send Personalized Emails at Scale

Expert Q&A – How Expedia Uses Real-Time Data to Send Personalized Emails at Scale

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical…

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How MessageGears’ True Hybrid Platform Works

How MessageGears’ True Hybrid Platform Works

MessageGears' cross-channel platform removes common but unnecessary barriers to success for the large B2C marketers. Find out what makes hybrid…

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Time Warner/Charter Discontinues Feedback Loop Service

Time Warner/Charter Discontinues Feedback Loop Service

Albert Liu
Technology

Time Warner Cable/Roadrunner was acquired by Charter Communications in May 2016. Since the acquisition, there have been plans to discontinue…

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Using Email to Nurture Big Decisions

Using Email to Nurture Big Decisions

While marketers do a great job of utilizing email for acquisition at the lower end of the funnel, there’s a…

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How Brands Are Using Data to Drive Better Email Engagement and Higher ROI

How Brands Are Using Data to Drive Better Email Engagement and Higher ROI

Major global brands face enormous challenges when it comes to email marketing. They’re expected to deliver relevant, personalized, and timely…

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Email Marketing Trends & Best Practices for Data-Centric Organizations

Email Marketing Trends & Best Practices for Data-Centric Organizations

With the rise of social media, companies have to ask the question, “Is email marketing still relevant?” Considering email’s long…

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Breaking Down the Barriers for Successful Enterprise Email Marketing

Breaking Down the Barriers for Successful Enterprise Email Marketing

As today’s consumers expect and demand a consistent, relevant experience from brands they love, marketers are under an increasing amount…

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Case Study: Runkeeper Employs MessageGears’ Solution to Improve Customer Experience

Case Study: Runkeeper Employs MessageGears’ Solution to Improve Customer Experience

The Challenge Leading fitness tracking app, Runkeeper, depends heavily on marketing and transactional emails to maintain communications with its users. Campaigns…

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Case Study: MessageGears Helps Musictoday Send More Personalized, Dynamic Content

Case Study: MessageGears Helps Musictoday Send More Personalized, Dynamic Content

The Challenge Email marketing is a strategic tool for Musictoday, which provides monetization solutions services to the multi-billion dollar music…

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Case Study: MessageGears’ Platform is a Catalyst for Growth at Active Engagement

Case Study: MessageGears’ Platform is a Catalyst for Growth at Active Engagement

The Challenge Email marketing is a core service provided by Active Engagement, a fundraising organization that assists political candidates and…

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How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

As more and more enterprises outgrow the capabilities of SaaS/Cloud email service providers, hybrid ESP adoption has become a sensible…

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Expert Interview: Expedia’s Madelynn Brown

Expert Interview: Expedia’s Madelynn Brown

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical…

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How to Gain Greater Control Over Your Customer Data for Email Marketing

How to Gain Greater Control Over Your Customer Data for Email Marketing

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are…

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