The Operationally Efficient Email Marketer

The Operationally Efficient Email Marketer

Technology and big data have been changing email marketing for many years now, in many cases for the better. But, in some cases, the technological revolution is making the email marketer’s job harder, less efficient, and taking them away from the work that attracted many of them to the industry to begin with.

Our upcoming webinar — in concert with the Email Experience Council — will address these changes and offer advice for the email marketer who’s struggling to adjust to the new reality. We’ll look at this phenomenon through the lens of research we recently completed, asking email marketing pros from across the country to discuss their opinions on the state of the industry, how efficient their teams are, and how they see their jobs changing.

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Bulk Sending: 99% More Efficient Than Transactional Emails?

Bulk Sending: 99% More Efficient than Transactional Emails?

For enterprises that send email at a large scale, Marketing Ops is faced with a difficult question: How do you ensure that the millions of emails that need to be sent every day get out quickly and reliably? This problem is compounded by the facts that large amounts of data are required to produce millions of emails, and the data is frequently divided among multiple databases across the enterprise (purchase history, customer profile, client support, etc.). For these organizations, it’s imperative to respond to real-time changes in data (such as recent purchases or interactions), and corporate firewalls often determine that marketing data needs to stay on premises.

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Personalize Email Marketing To Reach Millennials

Personalize Email Marketing to Reach Millennials

With a collective buying power over $200 billion — the most of any generation — Millennials are an essential demographic for retailers to find a way to reach with their messaging. Some marketers seem anxious to downplay email as one of the chief means to do so, but new research from Euclid suggests email is as important a channel as any when it comes to reaching Millennials. It’s not that email isn’t effective; it’s that impersonal email isn’t effective. Email marketers have an opportunity with Millennials, but not if they continue to batch-and-blast with messages that make young people yawn.

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The New And Improved Gmail

The New and Improved Gmail

Google officially announced the redesign of Gmail for the web Wednesday, introducing new enhancements and features. They integrated G-suite so that you can efficiently navigate through Calendar, Tasks, and Keep all in the same window, without having to open multiple tabs.

One of my favorite features is the ability to click on attachments without opening and scrolling through lengthy email threads. Currently that feature is only available in the default view — they provide 3 options: default, comfortable and compact view.

Gmail also added a ‘nudge’ feature that will appear next to the subject line of emails, which reminds you to follow up and reply to any emails that may have been missed. The ’Smart Reply’ feature, which was previously released on Inbox by Gmail and Gmail app on Android/iOS, is now available on Gmail for the web. ‘Snooze’ is another addition that gives users the option to stop notifications from an email for a set amount of time to help reduce potential distractions.

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