Webinar Recap: Exploring The Hidden Costs Of Data Friction

Webinar Recap: Exploring the Hidden Costs of Data Friction

For many enterprise marketers, shipping and syncing customer data with their ESP’s cloud is just considered one of the inevitable — annoying but inevitable — parts of sending personalized campaigns. What else can they do? They have to use their ESP to build campaigns, and the data has to get out to them somehow. For large brands, that means copying the segment of data they need, shipping it out to their ESP’s marketing cloud, and using that copy to personalize their communications.

But all of that takes work. It requires someone’s time to replicate that data and sync it with the cloud. There’s the time spent waiting for the sync to complete, and the time spent dealing with triggered campaigns sending confusing messages based on outdated data. And there’s the fact that you’re paying to store the same data twice — once in your own database, and then again in your ESP’s cloud. Those are just a few of the costly problems with this process.

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AMP For Email Brings Interactivity To The Inbox

AMP for Email Brings Interactivity to the Inbox

Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding interactive elements into email is difficult, as is optimizing for different device types. There are so many variables at play that many marketing teams just settle for a simpler, more traditional approach.

What would be possible if email were truly an interactive experience, though? Instead of sending static communications that basically amount to digital postcards, each message could be a conversation — a true, personalized interactive experience?

I’m happy to announce that MessageGears is taking a step in that direction with our newest feature — content support for AMP for Email.

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The Power Of Cross-channel Location-based Delivery

The power of cross-channel location-based delivery

Time zone-based sending is nothing new to anyone in the B2C email marketing world – It’s a solution to a problem so obvious, it’s almost surprising it even has a name. You can’t send emails about a sale starting (or ending) to every time zone at once and expect people to respond to your message. And on top of that, we already know the specific time you send out a message can have a real impact on the engagement rate. Enabling to set up campaigns to “Follow the sun” as they say, is one of the most basic table stakes features of modern ESPs.

But just because it can seem basic and almost obligatory doesn’t mean it can’t be improved upon. This is something we’ve thought a good deal about — how can we utilize our platform’s unique access to your data in order to take time zone-based sending to the next level? And when we looked at the current landscape of ESPs and their time zone-based sending features, we saw some holes that needed to be filled.

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Webinar Recap: How Marketers Are Changing With Technology

Webinar Recap: How Marketers are Changing with Technology

For enterprise marketers competing for space in the inbox and eyeballs on mobile, there’s never been a more complex — or exciting — time than today. Technology is enabling teams to tailor not only their campaign content but the device in order to reach customers with relevant messages where they’re most likely to engage with it.

Our latest survey asked enterprise marketers about their experience with cross-channel messaging to try to get a feel for how they’re either thriving or struggling, and what adjustments they’re having to make in order to keep up in a rapidly changing landscape. In our webinar last week, we took a deep dive into this research, examining some of the key findings and trying to place them into the broader context of the marketing world, to better understand where cross-channel messaging stands today, and where it’s likely headed in the near future.

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Building Technology Today Without Sacrificing Tomorrow

Building Technology Today Without Sacrificing Tomorrow

The past 12 months have been crazy for the product team at MessageGears.

From venturing into the world of mobile messaging with Cross-Channel orchestration to enhancing our users’ ability to send content with our Drag and Drop HTML Editor and Deep Application Links, it’s been a whirlwind of product design, development, and release. And while we’re insanely proud of the work we’re doing, we’ve learned a few lessons about how to create and develop software in 2019. I recently had the chance to present some of these learnings to the audience at Technology Association of Georgia’s GeekOut Marketing conference, where dozens of marketing and technology professionals gathered to share how we’re building martech stacks and using today’s tools to drive marketing forward.

I’d like to take a second to share those lessons here as well, but first I want to touch on something that is very important to understand: Marketing is moving backwards.

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MessageGears Teams Up With Airship To Empower Cross-Channel Excellence

MessageGears Teams Up with Airship to Empower Cross-Channel Excellence

We’re always looking for new ways to provide Super Senders with more options, more ways to deliver effective marketing campaigns. We want working with MessageGears to be empowering for marketers in every possible way, and that often means finding the right partner fit when we see a market niche being filled particularly well by a best-in-breed solution.

That’s certainly the case with Airship (formerly Urban Airship).  They’re an established leader in mobile messaging. With our new integration, customers can build, automate, and deliver notifications based on any data that they’ve collected into their database — across a full range of actions and attributes — and accessing it live, using MessageGears’ interface. Airship’s Predictive AI is then able to utilize what you know about each customer to pinpoint the delivery time that will generate the highest open, click, and conversion rate.

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The Hidden Costs Of Building An In-House ESP

The Hidden Costs of Building an In-House ESP

When sending enterprise email at a large scale, a common obstacle that many B2C martech / marketing operations groups face is the struggle of moving and using their data. We’ve spoken about this topic in the past, and we’ve written about it too — but that’s because there are so many hurdles caused by the data movement necessary with a traditional marketing cloud ESP. Whether it’s setting up nightly copy and replication jobs to send your customer data to your marketing cloud ESP, fitting your data to their stringent data model, handling PII data security, or finding a way to bring your email data back down to your environment, using traditional ESPs at a massive scale can cause headaches for most marketing ops groups.

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MessageGears Research: Marketers Tackle Martech Challenges

MessageGears Research: Marketers Tackle Martech Challenges

As marketing technology improves and evolves, it can be challenging for today’s marketer to keep up with all the new tools, and understand which ones best fit their needs. Balancing the level of need with concerns about budget, competitiveness, implementation time is never easy work, and it can even lead to paralysis where a team just treads water with the martech it has because sticking with a mediocre or worse status quo is less daunting a challenge than doing the work necessary to identify and implement the right solution for the future.

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The Importance Of Real-time Data For Transactional Email

The importance of real-time data for transactional email

One common perception of email messaging is that it mostly consists of marketing campaigns — sending personalized emails to a large group of people at once, and sending a consistent message. However, in reality, the majority of all email sent by brands consists of transactional messages, or messages sent in response to a customer interaction with a company. Although there are many types of transactional emails, a few examples include:

  • Password Resets
  • Payment Reminders
  • Purchase Receipts

Among many others. And it’s no surprise that these messages make up the majority — open rates for these messages are over twice as high, and these emails are clicked six times more than typical marketing messages.

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Webinar Recap: What Does The Future Hold For Email?

Webinar Recap: What Does the Future Hold for Email?

Being proactive instead of merely reacting to every new technological advance in the industry is essential if you’re going to stay ahead of the competition and deliver the sorts of email experiences your customers are going to come to expect in the future. It’s always important to remember that you’re not marketing in a vacuum. Your subscribers’ inboxes are being flooded with marketing emails every day, from companies large and small. Some of them are going to take advantage of the latest technology, using machine learning, AI, or other cutting-edge tools in order to create sophisticated, highly personalized email campaigns. And once your customers get those emails, that’s the level of experience they’ll come to expect from everyone. You included.

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