The MessageGears marketing console is an enterprise Java application that connects directly to customer data sources to allow our users to segment users and personalize messages. Traditionally, we’ve leveraged JDBC (Java Database Connectivity) drivers to standardize connectivity to dozens of traditional and modern databases — which work well across nearly any standard data source and give us the flexibility to connect to dozens of customer data stores. Today, however, I’m happy to share that MessageGears now leverages parallel processing in Snowflake extracts to support faster and more efficient data transfer to power our Segment, Message, and Engage products.
Marketers whose success depends on access to accurate, robust customer data have understood for a while now the importance of having that data consolidated into one centralized point of storage. But that value isn’t always easy to quantify and put into numbers that the average marketer can fully understand.
In our latest webinar, Aron Clymer (Founder & CEO, Data Clymer) shared the work his company did with Major League Baseball’s San Francisco Giants, utilizing the capabilities of modern data platform Snowflake to give their Marketing and Sales teams the ability to use it in ways they never could before — and with impressive results to go along with it.
When we teamed up with Snowflake to help marketers and tech teams really turn their data loose for cross-channel campaigns, we had high expectations for how much it would help the Super Senders we work with. We knew this partnership had the potential to be a game changer, empowering them to build and deliver whatever campaigns they could dream up without data or ESP limitations getting in the way.
But moves like this never fully hit home until you hear from a data specialist who’s in those trenches every day with a major worldwide brand, and he articulates exactly what you hoped for with your vision. It’s never been more clear: This is why MessageGears exists.
When the “Data Nation” – made up of the brightest minds in the modern data world – gather June 3-6 in San Francisco for Snowflake Summit, there’s going to be so much to hear and see. We can’t stop thinking about all the amazing speakers and partner ecosystem, and everything we can learn to help our customers maximize the potential of the data they’ve collected. Just looking at the speaker list has us counting the days until June 3.
It’s especially exciting for us because of our direct integration with Snowflake, and the opportunities for data-driven brands when their cross-channel ESP and their modern data warehouse are connected together. Already, we’re seeing so many ways this is enabling marketers at our customers to move more quickly (and securely) than ever before, connecting directly to Snowflake modern customer data platforms to pull live, real-time data into their personalized cross-channel campaigns for audience segmentation and conditional content.