4 Benefits To Connecting Your ESP Directly To Your Data

4 Benefits to Connecting Your ESP Directly to your Data

Enterprise B2C marketers understand better than most the importance of having a clean and organized customer database. And with the massive amounts of data they’re dealing with, getting it to a point where it’s consolidated and easily accessible for marketing purposes can be a heavy, expensive lift.

Once your company has invested in the tools that can make that happen, though — whether that’s partnering with a modern data warehouse (like Snowflake, BigQuery or Redshift) or building our your own solution internally — how does your ESP fit into the data conversation? If you put all the time, money, and effort into organizing all your data, will your ESP be ready to help you take advantage of that? Or will it just stand as another obstacle that continues to make it difficult to fully utilize the tools you now have?

Read More
3 Reasons Cross-Channel Marketing Should Be A Priority For Financial Teams

3 Reasons Cross-Channel Marketing Should Be a Priority for Financial Teams

Effective cross-channel marketing is a critical part of the marketing strategy for enterprise-level companies that want to compete in today’s market, and this is particularly true in the world of finance.

Perhaps even more so than with other industries, the financial sector must prioritize building sustainable brand equity and providing an impeccable experience for their customers if they’re going to maintain something that’s never been more essential — trust. Major breaches of that trust are still fresh on the minds of many and, while people’s confidence in banks has rebounded a bit from its 21% low in 2012, Gallup’s 36% is still a historically poor number for the industry.

Read More
The Tricky Balancing Act Of Privacy And Personalization

The Tricky Balancing Act of Privacy and Personalization

Everyone agrees that personalization is important for any messaging strategy — Consumers expect it, and marketers see consistent positive results. When 79% of consumers say they’re more loyal to brands that understand them, there’s no going back. So, personalization is here to stay. If there’s one marketing prediction we can be confident in right now, it’s that marketing messages are only going to get more highly tailored rather than less for the foreseeable future.

Read More
ESP KMS Encryption: The Answer For The Most Sensitive PII

ESP KMS Encryption: The Answer for the Most Sensitive PII

For marketing/communications teams at businesses with especially sensitive customer data and sophisticated encryption needs — financial and healthcare organizations, for instance, or any company with leadership that makes enterprise data security and enterprise data protection a top priority — the attitude toward email marketing often approaches ambivalence.

Because they can’t risk sending any personally identifiable information (PII) up to the cloud, where it’s outside their control and vulnerable to a security breach, they believe they can’t send personalized messaging campaigns. After all, if they can’t afford to allow the data to leave from behind the security of their firewall, how can they do anything more sophisticated with their ESP than spray and pray?

Read More
Marketing Should Make I.T. A Full Email Partner

Marketing Should Make I.T. a Full Email Partner

As marketers, it’s easy to get caught up in your own world when it comes to email marketing. After all, you’re writing the emails. You’re probably gathering the analytics. You’re crunching the data, building audiences, crafting the perfect subject line, determining the right day and time to send. It’s your baby you’re putting out there into the world, hoping that click-throughs and accolades will rain down upon you. Nothing against your I.T. team, but what do they have to do with it anyway?

The answer is “everything.”

Read More
How Hybrid ESPs Can Help Banks Evolve

How Hybrid ESPs Can Help Banks Evolve

Every marketer has faced challenges when creating what they hope to be successful email programs. For those working in highly regulated companies such as banks, those challenges can often seem like mission impossible.

The many and changing regulations that govern banks apply fully to their marketing departments. And while email marketers have been able to work around those regulations to create amazing work, many still struggle with getting the data they need and using it to send highly personalized marketing messages.

But banks have a lot going for them when it comes to marketing. They have a LOT of first-party data on their customers. Moreover, new technology is emerging that could give banks the connection they seek, while maintaining the highest level of security.

Read More
Spring Cleaning: Three Considerations For Your ESP

Spring Cleaning: Three Considerations For Your ESP

Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine can motivate you to clean house and begin new projects.

Spring is also a great time to review your marketing programs and tech stack, including your email service provider. Excellence doesn’t happen by chance, especially in today’s highly competitive and shifting digital marketplace. You may spend months planning various campaigns and programs, but if your email technology falls short, your results will suffer. You need to know how your ESP helps you succeed and whether it gives you the tools to help you succeed.

There are many terrific agencies that provide in-depth, custom ESP audits, but here are a few key indicators to get you started:

Read More

Product Demo

Live Webinar

Our product demo gives an overview of our cross-channel messaging platform, built to exceed the stringent data and personalization standards of Super Senders.

Subscribe for email

advice and insights.

Always stay up-to-date on the
ever-changing world of email marketing

By continuing to use this website you are giving consent to cookies being used. 

For information on how we are using cookies, visit our Privacy and Cookie Policy.

This website uses cookies.