Data privacy, once mainly discussed in circles that place extreme importance on hat color, has now become a near-daily topic of conversation. Tech moguls regularly testify before government panels, news of data breaches breaks constantly, and global brands face highly publicized challenges keeping data secure and private. As a marketer, it can be hard to know where to start addressing these concerns — from both legal and practical perspectives.
The European Union’s GDPR has gotten the most press among privacy legislation, but similar laws are pending or already in effect in many jurisdictions outside the EU. Let’s take a look at the current landscape and some ways you can prepare for what’s next.