How Going SDK-less Could Help With Push Messaging

How going SDK-less could help with push messaging

One challenge for even experienced Marketing Ops teams when they start to introduce their mobile push strategy is determining which push notification provider to partner with for delivery, and then how to thread that provider’s SDK into their app. It’s a tough question for a variety of reasons, one of them being that they often don’t even know they may not need to bother with the second part at all.

When we rolled out support for sending push notifications earlier this year, the big differentiator for us was that we are offering an alternative to the SDK for those who need it. But, even when we tell first-time users that, we often get the question: What is the MessageGears SDK-less solution, and how is it different from other vendors?

The mechanics of how push notifications get sent are a little confusing. However, when stripped down to its core, there are a few basic differences between how we send push notifications that make MessageGears stand out. First, let’s dig in a bit as to why the presence or absence of an SDK matters, and then we’ll look at why going SDK-less could be an attractive option for a lot of teams.

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AI-powered Language Optimization For Push Notifications, And Why It Works

AI-powered language optimization for push notifications, and why it works

Since the advent of the smartphone, brands and marketers alike have been searching for a channel capable of delivering timely, relevant content directly to the world’s rapidly-expanding collection of mobile devices. As it turns out, such a marketing channel has been staring the marketing world straight in the face since way back in the heyday of the Blackberry.

That channel is push notifications.

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Why Cross-Channel Beats Multi-Channel Messaging

Why Cross-Channel Beats Multi-Channel Messaging

While email is a highly efficient and profitable messaging channel for Super Senders who put the resources into doing it well, there’s no doubt that push messaging and SMS have plenty of potential for companies who want to maximize their customer reach. If you’re a marketing or martech leader who’s trying to evaluate providers, though, the terminology and options can be confusing. When a vendor calls themselves “multi channel,” what does that mean? And how is “cross channel” different?

Similar as they may sound, there’s actually an important difference in how email service providers use them. Multi-channel providers can enable marketers to create campaigns in multiple channels — push and SMS being the most common — but doing so typically means building the campaign for one channel at a time, often using very different UIs for each. With cross-channel messaging, though, you’re building one campaign and choosing the channels within that campaign, on the same screen.

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