MessageGears Enhances Direct Connection To Data By Interfacing With Google BigQuery API

MessageGears Enhances Direct Connection to data by interfacing with Google BigQuery API

The MessageGears marketing console is an enterprise Java application that connects directly to Customer data sources to allow our users to segment users and personalize messages. Traditionally, we have leveraged JDBC (Java Database Connectivity) drivers to standardize connectivity to dozens of traditional and modern databases, which work well across nearly any standard data source and give us the flexibility to connect to dozens of customer data stores.

Today, however, MessageGears now fully integrates with the Google BigQuery API to support faster and more efficient data transfer to power our Segment, Message, and Engage products.

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What Makes Engage Different

What Makes Engage Different

I previously wrote about how we recently rolled out MessageGears Engage, our brand new product that offers secure and scalable access to customer contextual data (or any other internal data) in an easily consumable format. This enables personalization in real time, empowering marketers to deliver an unprecedented level of brand engagement and up-to-date content.

That marketer-focused overview gave a good high-level look at the product, but I’d like to take a deeper dive into the struggles that modern enterprises face, and how Engage can be an incredibly useful tool to help organizations overcome data hurdles.

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Engage Unleashes The Power Of Your Customer Data

Engage Unleashes the Power of Your Customer Data

To get marketing personalization right, it’s essential that you have access to information about the consumer. The brand’s knowledge about the consumer informs to a great extent the messages they send, and determines how relevant those messages can be. For most senders, though, information access stops at the point when they hit Send, so the messages have no way to keep up with what’s often rapidly changing data. Because most companies are using old data, the problem only gets worse. There are tools that try to solve this problem, helping marketers personalize messages at the time a consumer engages with them, extending the how long they can be relevant.

The problem we consistently see across large enterprises that want to send relevant messaging is that the data that is available is not always the data they can use in their messages. Time and again, I.T. resources do their best to make data as usable as possible, but oftentimes the real world doesn’t allow for easy and “real” use of that data.

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AMP For Email Brings Interactivity To The Inbox

AMP for Email Brings Interactivity to the Inbox

Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding interactive elements into email is difficult, as is optimizing for different device types. There are so many variables at play that many marketing teams just settle for a simpler, more traditional approach.

What would be possible if email were truly an interactive experience, though? Instead of sending static communications that basically amount to digital postcards, each message could be a conversation — a true, personalized interactive experience?

I’m happy to announce that MessageGears is taking a step in that direction with our newest feature — content support for AMP for Email.

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Improving The Customer Experience With Deep Linking

Improving the Customer Experience with Deep Linking

With the recent roll-out of our cross-channel capabilities, MessageGears is putting a focus on empowering mobile marketing messaging and driving more audience engagement through a user’s mobile device. We’re complementing our cross-channel offering this week with Deep Linking functionality, now available as part of the MessageGears platform.

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, just like today.

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MessageGears Launches New Cross-Channel Messaging Platform

MessageGears Launches New Cross-Channel Messaging Platform

After years of focusing on reinventing and improving how email marketing at scale works for the world’s biggest brands, MessageGears is thrilled to announce our new cross-channel orchestration capabilities. These exciting new tools enable marketers to orchestrate complex, cross-channel campaigns that utilize all of their live, internal data to reach customers at their preferred channel — whether that’s email, push, or SMS.

This evolution has been years in the making, as we’ve seen the changing technology needs of our clients, and the expectations of their customers continue to grow. In order to empower enterprise marketers to send the campaigns they want, cross-channel capabilities were essential. And, when you combine the upgraded platform with direct access to your data, the benefits become clear pretty quickly.

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Webinar Recap: Envisioning A Better Cross-Channel Experience

Webinar Recap: Envisioning a Better Cross-Channel Experience

Every enterprise marketer knows the challenges of messaging change dramatically at scale. Customers demand — and expect — a highly personalized experience from brands of this size, but legacy marketing clouds and traditional ESPs aren’t built to enable Super Senders to do that. Maybe you can send to multiple channels, but your ESP’s disconnected setup hinders your ability to deliver the kinds of campaigns your customers will respond to. And what’s worse is you probably think that’s just the way it has to be.

MessageGears is envisioning a better cross-channel experience. In our latest webinar, MessageGears CEO Roger Barnette and Chief Product Officer Dan Roy discussed our mission to create tools that meet the unique needs of enterprise marketers and showed off our revolutionary new cross-channel orchestration capabilities that empower marketers to send the right message to the right person at exactly the right time — and now, to the channel that will deliver the best results.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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