The importance of having accurate and reliable data for your customers cannot be overstated. Making sure you’re able to send timely and relevant messages to your customer base is crucial to running successful marketing campaigns. This sounds like a no brainer when it comes to marketing, but it’s a challenge all marketers constantly face.
Audience Recording — MessageGears Segment’s newest feature — makes your customer data more reliable and actionable than it’s ever been before. Since the MessageGears application has direct access to your data, we can accurately streamline data feedback loops with modern cloud data warehouses such as Snowflake and BigQuery. Audience Recording allows users to record the exact state of their recipients when they were sent, including the data enrichment provided by the MessageGears Segment product. This dramatically increases data integrity as marketers use it to make decisions in their future campaigns.