Webinar Recap: Segment And Activate Your 360 Customer Data

Webinar Recap: Segment and Activate Your 360 Customer Data

When you’re trying to send personalized messaging campaigns across various channels, testing to ensure success is one of your biggest challenges. But it’s also essential so you know you’re not flying blind, and the only way to get it right is to have the correct combination of tools at your disposal.

In our latest webinar, we joined with our partners at Havas Helia to explain how MessageGears Segment combines with their SmartDesign approach to empower marketers to do more with the customer data they’ve collected, and why it’s so difficult to do for many marketers.

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Study: Brands Aren’t Meeting Consumer Standards For Email Personalization

Study: Brands aren’t meeting consumer standards for email personalization

By now, consumers are well aware of the potential for how brands can use customer data to communicate with them in a more personalized way. Every day, in their inboxes and on their phones, they bear witness to both the best and worst examples of brands trying to bring more relevance to their cross-channel marketing. And each time they receive a brand message that utilizes their data in a clever, positive, and responsible manner, it raises their expectations for future brand communications.

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Webinar Recap: Content As Data And The Brand Maturity Model

Webinar Recap: Content as Data and the Brand Maturity Model

One thing the most innovative marketers are learning is that mere personalization isn’t always enough to send messaging campaigns that truly resonate with your customer. You need to go beyond the behavior and understand the why. In our latest webinar, Michele Grant (CEO, co-founder of Block + Tackle) joined us to discuss the future of content as data, and why it’s essential that you contextualize the customer experience in order to send the types of messaging campaigns that really deliver results.

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Addressing The Unique Messaging Needs Of The Enterprise Marketer

Addressing the Unique Messaging Needs of the Enterprise Marketer

You don’t want your company to be treated like every other company. You have unique needs, depending on your industry, your target customers, and your size. It seems unthinkable that enterprise brands would just accept that the email service provider they’re working with was built to serve the mid-market, but that’s what so many of them do every day. They work with ESPs that were typically built decades ago with the broad mid-market customer in mind.

They do this even though they know their needs for data and scale are far different from smaller companies. But they accept it because they don’t know anyone is built for them. They deserve a messaging partner that understands what makes the Super Sender different, and why the marketing cloud ESPs aren’t set up to serve them in the manner they need.

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MessageGears Segment Expands With Support For Facebook Custom Audiences And Google Customer Match

MessageGears Segment Expands with support for Facebook custom audiences and Google Customer Match

Although the industry puts a big effort on making the most of the moments that matter, ultimately marketers need to communicate with their customers in the way that their customers think of them. This means a constant two-way relationship between brand and consumer — not just sending messages (although cross-channel messaging is increasingly important), but staying top of mind in all channels, both active and passive. That’s why MessageGears has introduced support for Facebook Custom Audiences and Google Customer Match as destinations within its Segment product.

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Why Thoughtful Personalization Is Even More Important Today

Why Thoughtful Personalization is Even More Important Today

Savvy marketers have seen the winds blowing toward personalization as more a necessity than a “nice to have” over the past decade, as various technological advances have made it more possible than ever before to send marketing campaigns that make your customers feel like you understand their particular needs.

And the more enterprise brands that take advantage of that technology, the more expectations rise for you to do the same.

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Webinar Recap: Balancing Privacy And Personalization In Your Emails

Webinar Recap: Balancing Privacy and Personalization in Your Emails

When it comes to email marketing, consumer expectations have never been higher for personalization, or for data privacy. If you think this seems like a paradox, you may be right. The very customer data that enables you to send the types of highly tailored content your customers crave can also make your brand seem creepy if you cross the line for any individual on your list. It can seem like a losing battle, though, for some, to the point that some brands almost give up entirely, sending bulk mailings that don’t stand out in today’s crowded inbox. So what’s the solution?

In our recent webinar, email industry veteran Angela Vega (Senior Marketing Manager, Vrbo) revealed five key guidelines that can help you deliver content your customers will love (and that will lead them to buy) while respecting the security of their data at the same time. Here’s a look at those guidelines and how each can contribute to managing the tricky personalization vs. privacy balance.

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Webinar Recap: How To Achieve Customer Data Maturity With Enrichment Tools

Webinar Recap: How to Achieve Customer Data Maturity with Enrichment Tools

When it comes to sending sophisticated, personalized messaging campaigns, the quality and depth of your customer data is going to drive everything. If your data is comprehensive and organized in a way that’s accessible to your marketing team when they need it, your cross-channel messaging results will likely reflect the work and resources you put into that. If not, though, the likelihood is high that you’re lagging behind your competition when it comes to delivering campaigns that your customers look forward to seeing in their inboxes and on their phones.

So what if you have a good deal of customer data, but there are gaps that are preventing you from executing the level of strategy that you want? Our recent webinar with AnalyticsIQ looked at how their data asset can help you fill in those critical gaps, allowing you to know your customers better than you ever have in the past. And the better you understand who your customers are, their desires and motivations, the more targeted you can be with the messages you send them.

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Research: The Benefits Are Clear With Modern Data Warehouses

Research: The benefits are clear with modern data warehouses

Our exclusive new research into the enterprise marketing experience with modern data warehouses (MDWs) uncovered lots of interesting information about how those relationships are working from the marketing side. While the general tenor was quite positive, we received a wide variety of responses to our questions, as one would expect.

But the most consistent, resounding response came to our question about benefits to working with an MDW. No matter the size of the organization or their responses to other questions, enterprise marketers overwhelmingly said that they saw the benefits from having their data in an MDW.

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Channel Silos Are Negatively Impacting Message Personalization

Channel Silos are Negatively Impacting Message Personalization

As consumer expectations for personalization across marketing channels continue to increase, the importance for brands to smartly utilize the customer data they’ve collected grows alongside it. But, even for those marketing teams that are personalizing campaigns across multiple channels — from email to mobile push and SMS — channel silos threaten to damage the overall customer experience they’re trying to create.

While it’s easy to build campaigns in each channel separately — and most multi-channel ESP platforms require you to do so — it’s essential for marketers to think of these various channels as one interconnected way of communicating with customers. Why? Because that’s precisely the way customers think of them. And that’s especially true for Super Senders. All of the communications consumers receive are associated with the brand they receive them from, and they expect these channel to be seamless. If one channel doesn’t appear to know what the other is doing, that hurts trust and that overall experience with the brand.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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