Marketing

AMP For Email Brings Interactivity To The Inbox

AMP for Email Brings Interactivity to the Inbox

Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding interactive elements into email is difficult, as is optimizing for different device types. There are so many variables at play that many marketing teams just settle for a simpler, more traditional approach.

What would be possible if email were truly an interactive experience, though? Instead of sending static communications that basically amount to digital postcards, each message could be a conversation — a true, personalized interactive experience?

I’m happy to announce that MessageGears is taking a step in that direction with our newest feature — content support for AMP for Email.

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Design Tips For The Non-Designer Marketer

Design Tips for the Non-Designer Marketer

If you’re reading this, you’re probably not a graphic designer. But you may know good design when you see it … or you may not. Good design isn’t blatantly noticeable. Good design conveys the information effectively, efficiently, and subtly. Good design is easy to look at. But why is it easy to look at? What makes a design ‘good’?

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Webinar Recap: Two Teams Are Better Than One

Webinar Recap: Two Teams are Better Than One

For many marketers, their conversations with I.T. are mostly limited to times when they have a problem or need something, and they’re hoping I.T. has a solution. That can lead to a largely transactional relationship, where the two are separate teams that only come together when they have no choice, and only for as long as necessary.

That can lead to a lack of understanding — on both sides — of the crucial role the other team plays with respect to the success of the business, and to growing mistrust. The Marketing team thinks I.T. is being too iron-fisted about security and standing in the way of them drumming up new business. At the same time, I.T. thinks Marketing has no appreciation for the risks associated with data exposure, and that it’s I.T.’s responsibility to be the guardians.

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3 Ways To Realize Your Marketing Email’s Untapped Potential

3 Ways to Realize Your Marketing Email’s Untapped Potential

As a digital marketing channel, email is the oldest way to communicate with customers. “You’ve got mail” brought people closer to brands, and marketers have been using this channel the same way for 20 years with almost constant engagement results. Just like in any discussion between two people, we should think of email as a communication medium that evolves. An effective communication is on time, adds value to your recipient, and reaches the inbox when you press Send. In the case of companies, it’s the same, and here are three ways to increase your email performance:
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Turn Your Email Content Into Stories To Attract Readers

Turn Your Email Content into Stories to Attract Readers

“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin, entrepreneur, best-selling author, and speaker

In today’s marketing world, it almost goes without saying that consumers don’t want to hear you beat your chest about how great you are. Especially for B2C marketers, your target audience has endless options for which brands to direct their money and time toward. If you’re going to not only get them to subscribe and open your emails but also buy, you need to connect with them in a meaningful way. You need to deliver content that matters to them. It’s not enough to tell them why you’re great. You need to tell them something great.

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