Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding interactive elements into email is difficult, as is optimizing for different device types. There are so many variables at play that many marketing teams just settle for a simpler, more traditional approach.
What would be possible if email were truly an interactive experience, though? Instead of sending static communications that basically amount to digital postcards, each message could be a conversation — a true, personalized interactive experience?
I’m happy to announce that MessageGears is taking a step in that direction with our newest feature — content support for AMP for Email.