Four Reasons To Keep Email Marketing On Premises

Four Reasons to Keep Email Marketing On Premises

In enterprise email marketing, the cloud has become nearly ubiquitous. That’s because it’s a huge asset for high-volume senders to get their emails out the door. But are retailers making the best use of the marketing cloud when it comes to managing sensitive customer data? Deciding which customer data to store in the cloud and which data to store on premises is a question every large B2C company has to grapple with.

For high-volume, data-centric companies that are managing large amounts of rapidly changing data, it may make sense to use a Hybrid email marketing model. This allows them to store sensitive customer data in house, behind a company firewall. And they can still making use of the cloud to handle resource-heavy tasks, such as message rendering and delivery. Below are four reasons you may want to use a Hybrid email marketing model to manage your sensitive customer data

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5 Common Questions About Hybrid Email Marketing

5 Common Questions about Hybrid Email Marketing

Whether they’ve realized it or not, enterprise marketers have had limited options for years when it comes to email marketing solutions:

  • Option A: Commercial email service providers (ESPs). These essentially come in two flavors — Software-as-a-Service (SaaS) or on-premises. Obviously, SaaS dominates in this industry, with many vendors rebranding in recent years as “marketing clouds.” Traditional on-premises solutions are hard to find nowadays but still exist.
  • Option B: Custom in-house solutions. Many companies, particularly larger senders, have developed their own custom email marketing solution in house for a variety of reasons. These businesses then typically utilize a cloud-based email delivery solution to get messages out the door.
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