Google Announces BIMI Pilot Program

Google Announces BIMI Pilot Program

In late July, Google announced a set of new features for their Gmail and G Suite products including enhancements to chat, virtual meetings, and admin controls. But the announcement that got the most press was Gmail’s pilot program for a project known as Brand Indicators for Message Identification, or BIMI. Google’s pilot program is a limited, invite-only test, but it signals Gmail is joining the work toward adopting the BIMI standard.

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Unsubscribe Rates And The “New Gmail”

Unsubscribe rates and the “New Gmail”

Over its 15 years of existence, Gmail has undergone some major changes – some heralded by fanfare, others made without warning or even acknowledgement. From perpetual beta status and Priority Inbox to Promotion annotations and AMP, Google’s penchant for innovation has often left marketers running to keep up with the latest update.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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