There are all sorts of reasons so many marketers call themselves email geeks. From the expansive opportunities for creativity to the psychology of customers’ reactions to campaigns and the potential for AI and machine learning to personalize content, email has tremendous potential for igniting the passion of a wide range of marketing professionals. And how many industries have so many people who find the work that stimulating?
We wanted to tap into that passion a bit recently when we were preparing a contest to give away a ticket to next month’s Litmus Live event in Boston. So we asked the email marketing community to tell us why they consider themselves email geeks. What, specifically, is it that draws you into this industry? What gets you excited about doing your job every day? And our favorite answer would get into Litmus Live for free.