One of the questions we hear the most often from marketers when we talk about the importance of MessageGears’ direct connection to your database is this: If connecting directly to the database is so essential and transformative, why don’t your competitors do it too? After all, our most common competitors are massive organizations that would seem to have plenty of money and resources available to be able to do pretty much whatever they want. From the outside, it can be hard to understand why they wouldn’t simply copy MessageGears if there was value in doing so.
So, why don’t they? To really answer that question, we need to take a look at the history of email service providers, and why they’re structured the way they are.