MessageGears Engage: Bringing API-as-a-Service To Marketers

MessageGears Engage: Bringing API-as-a-Service to Marketers

How do you power great customer experiences?

Looking around, it seems pretty clear that marketers are becoming more likely to utilize data in real time to power customer interactions (This lookbook that Movable Ink released last week showcases a few examples). And, as consumers, we’re getting more comfortable expecting these experiences — show me my rewards points balance or recommend a trip for me in an email, and I expect it to be my up-to-date balance or a relevant destination I would like to go.

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Using MessageGears Engage To Join Dissimilar Data Sources For Real-Time Personalization

Using MessageGears Engage to Join Dissimilar Data Sources for Real-Time Personalization

When designing Engage, we wanted to ensure that users could have simple and straightforward API access to data no matter their data or access pattern. Although we’ve previously written on how Engage’s easy access to data can let marketing teams power communications in real time, I think it’s worth exploring the different ways users can interact and access their Engage data and review a few use cases for developers or technical marketers to use data in real time.

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What Makes Engage Different

What Makes Engage Different

I previously wrote about how we recently rolled out MessageGears Engage, our brand new product that offers secure and scalable access to customer contextual data (or any other internal data) in an easily consumable format. This enables personalization in real time, empowering marketers to deliver an unprecedented level of brand engagement and up-to-date content.

That marketer-focused overview gave a good high-level look at the product, but I’d like to take a deeper dive into the struggles that modern enterprises face, and how Engage can be an incredibly useful tool to help organizations overcome data hurdles.

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Engage Unleashes The Power Of Your Customer Data

Engage Unleashes the Power of Your Customer Data

To get marketing personalization right, it’s essential that you have access to information about the consumer. The brand’s knowledge about the consumer informs to a great extent the messages they send, and determines how relevant those messages can be. For most senders, though, information access stops at the point when they hit Send, so the messages have no way to keep up with what’s often rapidly changing data. Because most companies are using old data, the problem only gets worse. There are tools that try to solve this problem, helping marketers personalize messages at the time a consumer engages with them, extending the how long they can be relevant.

The problem we consistently see across large enterprises that want to send relevant messaging is that the data that is available is not always the data they can use in their messages. Time and again, I.T. resources do their best to make data as usable as possible, but oftentimes the real world doesn’t allow for easy and “real” use of that data.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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