Every email marketer knows that establishing the right goals is essential to success, and testing effectively is the only way to know if you’re hitting the benchmarks you need to hit along the way. In a Twitter chat this week with our friends at Email on Acid (Check out their chats at #EOAChat), a bunch of email geeks joined us to share their own expertise and experience on email testing.
If you’re reading this, you’re probably not a graphic designer. But you may know good design when you see it … or you may not. Good design isn’t blatantly noticeable. Good design conveys the information effectively, efficiently, and subtly. Good design is easy to look at. But why is it easy to look at? What makes a design ‘good’?