Deliverability data has become a checkbox on the path of email marketing, but what does deliverability data reveal about the entire customer journey? The success of an email marketing campaign is usually evaluated by a few key deliverability metrics. Was…
What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These are questions everyone seems to be asking, but answers on future trends are never easy to come by.
The best way to determine the future is to look at what’s happening now, and look at where the momentum is headed. Here are three trends we spotted that will likely define the future of email marketing: