data

Webinar Recap: How Marketers Are Changing With Technology

Webinar Recap: How Marketers are Changing with Technology

For enterprise marketers competing for space in the inbox and eyeballs on mobile, there’s never been a more complex — or exciting — time than today. Technology is enabling teams to tailor not only their campaign content but the device in order to reach customers with relevant messages where they’re most likely to engage with it.

Our latest survey asked enterprise marketers about their experience with cross-channel messaging to try to get a feel for how they’re either thriving or struggling, and what adjustments they’re having to make in order to keep up in a rapidly changing landscape. In our webinar last week, we took a deep dive into this research, examining some of the key findings and trying to place them into the broader context of the marketing world, to better understand where cross-channel messaging stands today, and where it’s likely headed in the near future.

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What We’re Looking Forward To At The Snowflake Summit

What We’re Looking Forward to at the Snowflake Summit

When the “Data Nation” – made up of the brightest minds in the modern data world – gather June 3-6 in San Francisco for Snowflake Summit, there’s going to be so much to hear and see. We can’t stop thinking about all the amazing speakers and partner ecosystem, and everything we can learn to help our customers maximize the potential of the data they’ve collected. Just looking at the speaker list has us counting the days until June 3.

It’s especially exciting for us because of our direct integration with Snowflake, and the opportunities for data-driven brands when their cross-channel ESP and their modern data warehouse are connected together. Already, we’re seeing so many ways this is enabling marketers at our customers to move more quickly (and securely) than ever before, connecting directly to Snowflake modern customer data platforms to pull live, real-time data into their personalized cross-channel campaigns for audience segmentation and conditional content.

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It’s In The Details: Data-Driven Experiences For Travel Marketing

It’s in the Details: Data-Driven Experiences for Travel Marketing

When it comes to travel and hospitality, personalized experiences are what everybody wants. Travel brands have a wealth of information about their customers that should allow them to deliver on individual wants and needs. But figuring out how to leverage that data to create a personalized experience is a real challenge. Email marketing presents a golden opportunity for these brands to leverage their data to build and strengthen relationships with their customers. So what are some things these brands should keep in mind?

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Research: Why Real-Time Data Access Is Critical For Email Marketing

Research: Why Real-Time Data Access is Critical for Email Marketing

To truly understand the immense impact of having access to truly 100% real-time customer data while building email marketing campaigns, marketers almost invariably need an “A-ha!” moment. Or maybe several hundred of them. For the vast majority of marketers, that moment never comes, because the volume of data they’re working with is small enough to where much — if not basically all — of it can live right in their vendor’s cloud where they’re building messages.

For marketers who send fewer than 10 million emails a month, data lag and syncing issues just don’t show up on their radar. But, for those on the larger end of the scale, the barriers that can stand in the way of them delivering high-level customer experiences are high without immediate access to all their customer data. They see the value because it impacts their jobs. It negatively affects what they can accomplish, and hurts relationships with their customers.

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Webinar Recap: Real-Time Data Access Is The Unsung Hero Of Customer Loyalty

Webinar Recap: Real-Time Data Access is the Unsung Hero of Customer Loyalty

As consumers expect more personalization from the emails in their inbox, the pressure grows on marketers to deliver. But, especially at the enterprise level, it’s never been more difficult to consistently create the kind of experience customers expect. While the CRM marketing cloud does a lot well, it also requires chopping up data and syncing it with the cloud, costing precious time and resources. And that lost time damages the marketer’s ability to reach customers with relevant messaging. That means your messages are just like so many others’ — general and impersonal. It’s the same mediocre experience your subscribers can get anywhere. You haven’t earned their loyalty.

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3 Trends Driving The Future Of Email Marketing

3 Trends Driving the Future of Email Marketing

What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These are questions everyone seems to be asking, but answers on future trends are never easy to come by.

The best way to determine the future is to look at what’s happening now, and look at where the momentum is headed. Here are three trends we spotted that will likely define the future of email marketing:

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