Leveraging Email In The Customer Journey

Leveraging Email in the Customer Journey

To be successful in today’s marketplace, marketers need to understand and adapt to their customer journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner.

Despite this hurdle, marketers have a wealth of data and tools available to inform their strategy, and email marketing is one of the most powerful. Here are four ways marketers can leverage email to inform and drive their customer’s journey.

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Aligning Marketing And I.T. In Enterprise Companies

Aligning Marketing and I.T. in Enterprise Companies

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security — this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool” — and how aligning Marketing and I.T. can allow it to improve.

Most attacks originate from the public internet. The more devices that are connected — cars, watches, security cameras, DVRs — the greater the risk for being hacked. The global cost of handling cyber attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019, per Juniper Research.

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Achieving Email Marketing Success In 2017

Achieving Email Marketing Success in 2017

As we move into 2017, marketing departments are busy making plans for success in the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment.

Still, the level of personalization and timeliness marketers can achieve determines much of email marketing’s success. The companies moving closer to a 1-to-1 experience for their customers are seeing the highest returns. Successfully personalized email campaigns get the responses, clicks, and conversions companies want. And they quickly boost numerous other goals such as customer retention, engagement, new customer acquisition, and brand awareness.

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How Marketers Can Break Through The Holiday Inbox Clutter

How Marketers Can Break Through The Holiday Inbox Clutter

As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for our attention.

For marketers, capturing and maintaining customer engagement during the holidays has become more challenging than ever. However, many companies continue to break through the clutter and are achieving holiday email marketing success. Here are some of their secrets:

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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