Is Your Real-Time Marketing Really Real Time?

Is Your Real-Time Marketing Really Real Time?

Every marketer needs to ask this question: “Is my real-time email marketing really real time?” If you haven’t started asking this question, you will soon. Email marketing has proven itself to be a prime real-time marketing tool. Still, many marketers are surprised to find that what they call “real time” isn’t so real time after all.

While real-time marketing is most closely associated with brands sending timely messages to a mass audience, one of the biggest impacts of real-time marketing comes in sending personalized messages to individuals. However, more personalization usually means more delays. The key to all real-time marketing is speed. But the very infrastructure of email marketing is based on a series of time-consuming tasks, such as list creation, data syncing, and batch delays. Each activity introduces another delay, any of which can quickly turn a real-time marketing opportunity into a real missed opportunity.

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Data Matters: An Interview With Expedia’s Madelynn Brown

Data Matters: An Interview with Expedia’s Madelynn Brown

On August 16, Expedia Product Manager Madelynn Brown sat down with MessageGears CEO Roger Barnette for a Q&A style webinar to discuss the online travel giant’s email marketing strategy and data challenges that they face to meet continuously rising customer expectations for their interactions with brands. At very large organizations like Expedia, Madelynn’s role is critical if they’re going to be able to reach their customers with the right content at the right time. If you missed the interview, you can listen to it here. Here are some of the highlights.

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5 Ways Data Is Making Marketing Personalization Better

5 Ways Data is Making Marketing Personalization Better

Better personalization begets better marketing.

Brands and marketers have both been well aware of this fact for a long time. It’s why “personalization” has been one of the biggest marketing industry buzzwords for the better part of the last half-decade.

But what does personalization actually look like?

There was a time not too long ago where adding a subscriber’s first name to an email was considered a marketing personalization coup. Things have become much more complicated since then.

Today’s consumer has developed a completely different pattern of purchase behavior. With that pattern has come a whole new set of consumer expectations.

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7 Behavior-Triggered Emails Every Marketer Should Be Sending

7 Behavior-Triggered Emails Every Marketer Should Be Sending

Email marketing is a dialogue, a conversation between one brand and one consumer. It’s a conversation that can seem a bit one-sided at times, but it’s a conversation nonetheless. And, in almost every case, the onus of keeping the conversation going falls squarely upon the shoulders of the brand.

But who wants to have a conversation with someone who doesn’t listen? Nobody.

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How Nimble Enterprises Can Win Through The Inbox

How Nimble Enterprises Can Win Through The Inbox

Businesses use email marketing to engage, re-sell, upsell, and create long-term experiences with customers. Customers are used to receiving highly individualized messages from brands they know and trust. In some cases, smaller and mid-sized businesses do this better than the global enterprises. Why? The more data you have as a marketer, the more difficult it is to be nimble. It’s far more complicated to manage and utilize your customers’ information properly. Many enterprises have so much information to use in personalization that they find it difficult to get personalization right. The pressure is on as consumers expect larger, well-known brands to be the leaders and trendsetters when it comes to delivering a relevant experience.

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